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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
23,806 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

DM

Oct 23, 2022

Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.

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2226 - 2250 of 5,544 Reviews for Foundations of Digital Marketing and E-commerce

By Joseph N

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Sep 17, 2024

Very good introduction to key concepts. Also very engaging!

By Mayelin V

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Jul 21, 2024

Excellent presentation of digital marketing and e-commerce.

By Akeyah K

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May 21, 2024

very informational and easy to finish. Great Work GOOGLE!!!

By Kyrylo H

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Apr 14, 2024

Great introduction into digital marketing & e-comm. Thanks.

By Tess R

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Feb 9, 2024

Very informative! Love the video + reading course structure

By abhishek s

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Oct 23, 2023

Very informative and super easy to learn a high value skill

By Ian M

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Oct 18, 2023

Relevancy, job-readiness, practical application. That's it.

By JUSTIN A B

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Oct 11, 2023

I have enjoyed this class. Was a lot better than I thought.

By Juor D

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Sep 19, 2023

Easy to learn and understand great detail about the course.

By Sagar T

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Aug 29, 2023

this is a perfect course to begin your career in this field

By Dan P

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Jul 9, 2023

Educational, not slow but not fast paced, and to the point!

By Bunny K

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Jun 23, 2023

Thankyou so much for sucha beautiful and enhanced teaching.

By Maria A C

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Jun 20, 2023

Amazing learning, but kindly mention my name on certificate

By Abdul J K

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May 4, 2023

Perfect introduction course in the 7-course specialisation.

By Nakisuyi T

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Apr 10, 2023

Very Engaging and organized which make easier to understand

By Lina K

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Dec 14, 2022

Great course, easy to understand, useful to do assignments.

By Wilson S

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Nov 28, 2022

Interesting this is the first of several courses Thank you!

By Aadarsh G

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Nov 18, 2022

Very good course to get a head starts in Digital Marketing.

By ABID H

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Nov 13, 2022

Very helpful and useable information from seasoned experts.

By Bilal S

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Oct 27, 2022

This course added up to my knowledge and skills. Thank You

By Сергей С

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Oct 21, 2022

A brief but informative look into digital marketing world.

By Syed Z u R

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Oct 19, 2022

Great course for beginners, very precise and to the point.

By Simone C

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Oct 9, 2022

great basic overview and introduction of digital marketing.

By Edgar F G D

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Sep 28, 2022

Bien estructurado con informacion introductoria relevante.

By Kayla D

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Jul 19, 2022

I love this program! I wish I would have found this sooner!