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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
23,806 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

DM

Oct 23, 2022

Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.

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2351 - 2375 of 5,544 Reviews for Foundations of Digital Marketing and E-commerce

By Argwens O

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Jul 3, 2022

This is the best thing google has ever done to learners

By Saptorshi B

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Sep 21, 2024

Basics of digital marketing all covered in this course

By Anli L

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Aug 9, 2024

The course is structured and designed, easy to follow.

By Fabian B

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Jul 22, 2024

excelente curso aprendi mucho y seguire capacitandome.

By Pratika C

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Apr 2, 2024

The best place to study. Everything is so well taught.

By Usman A

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Feb 16, 2024

Very well structured and organized, Highly Recommended

By Sanskar k

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Jan 29, 2024

It was a wonderful explanation video i have ever seen

By Hanna G

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Jan 14, 2024

Did learn a lot with this course. Fun and interactive.

By Thais O

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Jul 26, 2023

Comprehensive and engaging content. Totally recommend!

By Abisoye O

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Apr 11, 2023

The course is really enlightening, I have learnt a lot

By Crystal C

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Mar 29, 2023

Well structured courses and provide complete insights.

By Tânia d A

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Mar 18, 2023

Very good. Many thanks for all the information shared.

By Omer s

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Feb 2, 2023

Humbled! Grateful in learning new areas of E-commerce.

By Inam A

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Dec 21, 2022

A great starting point for digital marketer aspirants.

By Ali H B

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Nov 30, 2022

It's a great course. Everything is explained in detail

By Exploring W K S

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Oct 30, 2022

super good and very complete also detail on everything

By Anas I

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Oct 8, 2022

Each and everything was delivered with a smooth pase.

By Ayaan K

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Sep 28, 2022

it help you in learning lot of thing about e commerce

By Juliana K

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Sep 19, 2022

Good to learn about Digital Marketing and E-commerce.

By Nabil K

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Jul 31, 2022

Detailed, organized with a super explanation and info.

By Guillermo A J

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Jul 22, 2022

The course is worth it. Thank you Google and Coursera.

By G .

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Jul 21, 2022

my first coursera course and it was worth every second

By Injamul A

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Jun 27, 2022

Very good and fundamental course on digital marketing.

By Rubén S G

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Nov 15, 2024

Muy buen curso con una adquisición fácil e intuitiva.

By Shobhit K

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Sep 25, 2024

strong foundation for digital marketing....enjoyed it