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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
23,806 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

DM

Oct 23, 2022

Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.

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2376 - 2400 of 5,545 Reviews for Foundations of Digital Marketing and E-commerce

By Sibelle B

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Aug 29, 2024

Excellent! Well explicative and clear, great lessons.

By Ghani A R

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May 21, 2024

Pembelajaran materi yang sangat mudah dan di mengerti

By Dzidzayi G M

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Jan 15, 2024

The course was detailed , full of practical examples.

By Fehmidah s

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Nov 3, 2023

Very informative and clear content. Highly satisfied.

By Katz R

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Aug 27, 2023

pretty good foundations for the rest of the programme

By J O

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Jul 7, 2023

perfect mix of videos, reading, interactive, and test

By Sally K

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Jun 29, 2023

A great overview of Digital Marketing and #-commerce.

By Angela M

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Jun 15, 2023

Loved this course. Can't wait to start the next one.

By Karnon L K

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May 5, 2023

I’ve learned a lot in this course. Thank you, Google!

By Sheelah M M

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Apr 11, 2023

The lesson is very informative and beginner friendly.

By Aayush V

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Apr 10, 2023

best course to start your difital marketing venture!!

By Iraj A

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Apr 1, 2023

great learning. recommended 10/10. thankyou coursera!

By sufyan a q

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Jan 8, 2023

Exceptionally great course, especially for beginners.

By Canaa A

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Dec 7, 2022

Awesome course with awesome instructor. Thanks Google

By Richard O

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Nov 18, 2022

the excellent course as basics for digital marketing.

By Mohamed Y

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Oct 17, 2022

thanks Google and Coursera for your exellent course

By Brian

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Aug 14, 2022

The course was extremely insightful. I learned a lot.

By Michael C

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Jun 20, 2022

Very informative and the right amount of information.

By Lesedi T

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Jul 24, 2024

Learned so much. Excited to continue on the journey.

By pratsy

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Jun 5, 2024

I have gained in depth information from this course.

By Vo T H

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Apr 16, 2024

many useful information in this course. It is great!

By Aniket S

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Apr 8, 2024

it was a fun and nice! informative lectures loved it

By Haseeb R

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Mar 1, 2024

awesome Course best Quiz and testing System loved it

By Ana M S A

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Nov 12, 2023

Very interesting but a bit complicated and too long.

By Ian H

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Oct 24, 2023

Great foundation content covering a range of topics.