In this business and management certificate course focused on the foundations of digital marketing, you will gain an understanding of how the digital economy works and develop the critical insights necessary to succeed in e-commerce and digital and social media marketing.
Fundamentals of Digital Marketing
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Gain insight into a topic and learn the fundamentals.
Beginner level
No prior experience required
9 hours to complete
3 weeks at 3 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Inbound and Outbound Marketing (also touching on social media marketing
Mobile Marketing - Apps and Promotions
Multi-Sided Platforms
Attribution and Marketing Mix Modeling
Skills you'll gain
Details to know
Shareable certificate
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Recently updated!
December 2024
Assessments
21 assignments
Taught in English
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There are 5 modules in this course
In the first module, we will introduce you to the course and the objectives. You'll have the opportunity to meet your instructor, connect with your peers, and get familiar with the Coursera platform and support resources. We'll also explore the foundations of Digital Marketing, the customer journey from interest to purchase, and the key strategies of inbound and outbound marketing.
What's included
8 videos13 readings6 assignments4 discussion prompts4 plugins
In this module, we're going to talk about multi-sided platforms and value creation. We will focus on digital marketing design principles including network effect, pricing, technology, and governance. The module will end by looking at return on investment in social media marketing.
What's included
6 videos10 readings5 assignments3 discussion prompts
In this module, we're going to be talking about search engine optimization and search engine marketing. We will also look at Return on Investment (ROI) and increasing the effectiveness of display advertisements.
What's included
6 videos11 readings4 assignments2 discussion prompts
In this Module, we're going to talk about the importance of taking a holistic view of marketing efforts with multi-channel, mobile marketing, and multi-touch attribution. We'll finish the module by discussing attribution and media mix allocation.
What's included
6 videos12 readings5 assignments3 discussion prompts
Great job making it to the end! Just one last scenario to complete and you will have completed the course! This is more than just a final assessment, it is an opportunity to learn and explore. You may find these questions a little more challenging (they involve a little math) than some of the scenario questions you saw before, but fear not, the goal is to learn by doing, so don't stop until you find the correct answer. And as always, we will have feedback and analysis on why the answers you found are correct. Let's dive in!
What's included
1 reading1 assignment
Instructor
Offered by
Why people choose Coursera for their career
Felipe M.
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.