Studying international business is essential for everyone who wants to be a well-rounded modern individual. Understanding the main features of the international business environment, mechanisms of cross-border business activities, and motivations to engage in these activities, will help you to make sense of contemporary business context and navigate yourself in our complex world.
Fundamentals of International Business
Fundamentals of International Business
This course is part of Business and Marketing Strategies Specialization
Instructor: Mariya Eranova
6,187 already enrolled
Included with 
Gain insight into a topic and learn the fundamentals.
4.6
(69 reviews)
Beginner level
Recommended experience
Flexible schedule
Approx. 19 hours
Learn at your own pace
Prepare for a degree
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
3 assignments
Taught in English
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This course is part of the Business and Marketing Strategies Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course
This week introduces the subject of international business, the key terms that we will use throughout this MOOC and the topics that will be discussed each week. It also provides an overview of one of the main concepts in international business – globalisation.
What's included
5 videos3 readings1 assignment2 discussion prompts
This week discusses how and why firms internationalise. We will look at one of the main manifestations of globalisation -- foreign direct investment (FDI) and compare it with other methods of internationalisation.
What's included
2 videos7 readings1 peer review
This week introduces the concept of institutions and how they influence cross-border activities. It offers insights into the main differences in political, and cultural systems across the globe.
What's included
3 videos6 readings1 assignment3 discussion prompts
The purpose of this week is to deepen your knowledge of multinational enterprises. It will provide more insights regarding the context of their operations, main choices faced by multinationals, and the main impacts they have on the society and environment.
What's included
2 videos5 readings1 assignment2 discussion prompts
Instructor
Instructor ratings
4.8 (8 ratings)Offered by
Recommended if you're interested in Business Essentials
University of London
Yonsei University
University of Geneva
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Taking this course by University of London may provide you with a preview of the topics, materials and instructors in a related degree program which can help you decide if the topic or university is right for you.
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4.6
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IB
5
Reviewed on Jun 29, 2023
International business with fundamental it is the very relevant point. Thank Coursera and the University Of London
JT
5
Reviewed on Jul 14, 2024
With sufficient examples and well-structured online training materials provide me a helicopter view in international business.
KM
5
Reviewed on Jan 24, 2024
The course is full of resources to utilize for learning and understanding the concepts.
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Frequently asked questions
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