Marketing Management: What Is It and Why Does It Matter?
January 22, 2025
Article
This course is part of Business and Marketing Strategies Specialization
Instructor: Mariya Eranova
7,146 already enrolled
Included with
(71 reviews)
Recommended experience
Beginner level
Basic familiarity with business processes.
(71 reviews)
Recommended experience
Beginner level
Basic familiarity with business processes.
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Studying international business is essential for everyone who wants to be a well-rounded modern individual. Understanding the main features of the international business environment, mechanisms of cross-border business activities, and motivations to engage in these activities, will help you to make sense of contemporary business context and navigate yourself in our complex world.
This MOOC provides essential knowledge about international business, its key actors and recent trends. It combines relevant theoretical frameworks with contemporary business cases and practitioner-oriented learning materials. Students will be able to familiarise themselves with such concepts as globalization, internationalisation, multinationals and institutions, and see how they relate to each other, as well as draw implications to current business practices.
This week introduces the subject of international business, the key terms that we will use throughout this MOOC and the topics that will be discussed each week. It also provides an overview of one of the main concepts in international business – globalisation.
5 videos3 readings1 assignment2 discussion prompts
This week discusses how and why firms internationalise. We will look at one of the main manifestations of globalisation -- foreign direct investment (FDI) and compare it with other methods of internationalisation.
2 videos7 readings1 peer review
This week introduces the concept of institutions and how they influence cross-border activities. It offers insights into the main differences in political, and cultural systems across the globe.
3 videos6 readings1 assignment3 discussion prompts
The purpose of this week is to deepen your knowledge of multinational enterprises. It will provide more insights regarding the context of their operations, main choices faced by multinationals, and the main impacts they have on the society and environment.
2 videos5 readings1 assignment2 discussion prompts
We asked all learners to give feedback on our instructors based on the quality of their teaching style.
The University of London is a federal University which includes 17 world leading Colleges. With extensive experience in distance learning since 1858, University of London has enriched the lives of thousands of students, delivering high quality degrees across the globe. Today, University of London is a global leader in flexible study, offering degree programmes to over 45,000 students in over 190 countries, delivering world-leading research across the world. To find out more about University of London, visit www.london.ac.uk
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Taking this course by University of London may provide you with a preview of the topics, materials and instructors in a related degree program which can help you decide if the topic or university is right for you.
Taking this course by University of London may provide you with a preview of the topics, materials and instructors in a related degree program which can help you decide if the topic or university is right for you.
University of London
Degree · 3 – 6 years
71 reviews
79.16%
9.72%
5.55%
4.16%
1.38%
Showing 3 of 71
Reviewed on Jun 29, 2023
International business with fundamental it is the very relevant point. Thank Coursera and the University Of London
Reviewed on Jul 14, 2024
With sufficient examples and well-structured online training materials provide me a helicopter view in international business.
Reviewed on Jan 24, 2024
The course is full of resources to utilize for learning and understanding the concepts.
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