This introductory course, aimed at first-semester MBA students, allows learners to gain a comprehensive understanding of the fundamentals of marketing through the lens of the 4Ps.
Fundamentals of Marketing
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
31 hours to complete
3 weeks at 10 hours a week
Flexible schedule
Learn at your own pace
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
22 assignments
Taught in English
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There are 5 modules in this course
Let's take a closer look at what marketing is, what activities it entails, and how to work with markets and STP (segmentation, targeting and positioning).
What's included
8 videos6 readings6 assignments1 discussion prompt
After taking a holistic approach to the marketing mix, we'll dive deeper into the product aspect of the mix as well as some of its most common tools.
What's included
5 videos4 readings4 assignments1 discussion prompt
In this module, we'll take a closer look at the price aspect of the marketing mix, as well as some pricing tools and strategies.
What's included
4 videos3 readings2 assignments1 peer review
Between online and offline channels, in this module we'll deep-dive on the place aspect of the marketing mix, as well as the shopper trip and some channel strategies.
What's included
5 videos1 reading5 assignments1 discussion prompt
In this last module, we'll look into promotion, promotional strategies, and wrap-up the course with a final assignment!
What's included
5 videos3 readings5 assignments1 discussion prompt
Instructor
Offered by
Recommended if you're interested in Marketing
University of London
Illinois Tech
Fundação Instituto de Administração
IE Business School
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
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