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Learner Reviews & Feedback for The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy by ESSEC Business School

4.6
stars
1,063 ratings

About the Course

With a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue
management. Originally developed by the airlines in the 1970s, these analytics-based techniques help predict consumer behavior at the hotel’s
market level so that the hotel can sell each room each night at the optimum price. With modern-day rising acquisition costs and distribution
complexities, revenue management techniques have increasingly been adopted by both small and large hotel companies, making a
comprehensive understanding of segmentation, forecasting and pricing an essential requirement for today’s hospitality profe...
...

Top reviews

SD

Apr 30, 2022

I have been working in the hospitality industry for around 3 years. I found a lot of useful knowledge in the course. It is practical and informative. Highly recommend the course.

V

Sep 10, 2021

This course is really wonderful with rich content and some quizzes. I have learned a lot about revenue management. Thank you Coursera, Essec Business School and instructors!

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201 - 225 of 271 Reviews for The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy

By Sharon K

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May 11, 2018

A n informative course however many of the links within the complimentary readings are not working.

By Ana T S d S

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Jun 14, 2020

This course is super interesting to have a good idea/ a high-level view of Revenue Management.

By José M D V

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Apr 12, 2020

Muy bueno, lo unico que no me gusto que en los reading list la mayoría de los link estan rotos

By Shiny Z

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Nov 25, 2015

You can get to know about basic points about RM, like user segments, forecasting and pricing.

By Yan N A ( N C W T

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Jan 21, 2018

Only Thing I have to suggest is no explanation or showing right answer for exam result. Why?

By Jolita K

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Oct 18, 2020

There was a lot of video and reading materials not acceptable from complementary readings

By Jennifer P

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May 20, 2020

Attention, les liens vers la majorité des sources de lecture contiennent une erreur 404.

By Gabriela A R M

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Sep 16, 2019

Excelente información. Si se implementaran más ejemplos prácticos, sería aún mejor.

By Cyril G

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Jan 20, 2016

Very helpful. Only wish we had more opportunity to practice on a facultative basis.

By Dmitry K

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May 29, 2019

The fundamentals are great, a little practical work would be greatly appreciated

By VUONG N T

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Oct 16, 2023

This course gave me a foundation in the hotel segment

By Nicola V D W

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Oct 14, 2021

The material was presented clearly. Very informative.

By Luis A M R

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Nov 14, 2024

Very detailed and concise, a bit hard but manageable

By Michal V C H

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Sep 14, 2017

I thing there are few errors in Final Exam.... :-)

By Priyanka J

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May 11, 2021

Reading material and videos were not available.

By Gabriela H

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May 25, 2020

Good base but needs to be updated.

By Camila V E

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Aug 14, 2017

Nathaniel was great to learn from.

By Sarah I

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Feb 21, 2022

Very comprehensive and relatable.

By Plamen S S

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Jul 10, 2020

Good course.excellent videos

By Assoh F G

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Mar 30, 2021

j'ai beaucoup aimé le cours

By Kusuma J

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Apr 17, 2020

nice

By Hugo M M

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Mar 14, 2016

This course is a bit repetitive and provides only a few real life examples. As well as this, the evaluation of this course is based on the result of a single quiz of 15 questions, which is not enough to prove any knowledge at all. I think it should focus on a more practice oriented course in order to master the price optimization process and see how it fluctuates in real life examples.

However, this course gives great insights and useful concepts that are of huge importance to the application of the revenue management activities.

By Lorena F V

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Jan 23, 2022

Es una buena introducción al mundo de Revenue Management para el sector hotelero. La razón de mi puntuación se debe a la falta de actualización de muchas de las lecturas y soportes adicionales, que seguramente hubieran complementado mucho más el curso.

By Damian B N

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Dec 15, 2019

Interesting course as introduction to Revenue Management. It is really a shame that most additional readings and videos are no longer available. Also some of the written materials have basic grammar and spelling mistakes.

By Lucio V

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Jan 6, 2020

Los conceptos teóricos muy buenos. Falto aplicación practica. Sentí que las preguntas de los tests daban por supuestos conceptos y prácticas no desarrolladas. La gran mayoría de material de apoyo no estaban disponibles.