Este curso fue diseñado con el propósito de introducir a los alumnos al mundo del marketing, familiarizarlos con los conceptos y aspectos más relevantes del marketing como disciplina empresarial y permitirles relacionar y aplicar los conceptos aprendidos a situaciones reales de negocios referidas a productos, servicios y marcas.
Fundamentos del Marketing
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Fundamentos del Marketing
This course is part of multiple programs.
Instructor: Estela Trepat
6,050 already enrolled
Included with 
Gain insight into a topic and learn the fundamentals.
4.8
(254 reviews)
Beginner level
Recommended experience
Flexible schedule
Approx. 8 hours
Learn at your own pace
Prepare for a degree
What you'll learn
Principales conceptos y aspectos del marketing como disciplina empresarial.
Relación del marketing con el negocio, aspecto estratégico y relevancia del marketing operativo.
Relación de los conceptos abordados con situaciones de la realidad de productos, servicios y marcas.
Skills you'll gain
Details to know
Shareable certificate
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Assessments
8 assignments
Taught in Spanish
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There are 3 modules in this course
Esta semana te dedicaras a familiarizarte con los conceptos fundamentales del marketing, entender la relación entre el marketing y el negocio y la diferencia entre marketing estratégico y marketing operativo. Asimismo, aprenderás sobre la importancia de la segmentación de mercados, selección del target y su relación con la propuesta de valor de la empresa.
What's included
3 videos5 readings3 assignments1 discussion prompt
Esta semana explicaremos la importancia de desarrollar una propuesta de valor alineada con el posicionamiento que defina la compañía. También analizaremos tres modelos de comportamiento del consumidor y explicaremos el proceso de decisión de compra. ¿Por qué actúan en forma diferente los consumidores ante el mismo estímulo? ¿En qué basan sus decisiones de compra?
What's included
1 video2 readings2 assignments1 discussion prompt
Esta semana aprenderás sobre el rol de la marca como activo estratégico y su relación con los consumidores. ¿Por qué decimos que las marcas sólidas agregan valor?
What's included
1 video1 reading3 assignments1 discussion prompt
Instructor
Instructor ratings
4.5 (24 ratings)Offered by
Recommended if you're interested in Business Strategy
Fundação Instituto de Administração
Universidad de los Andes
Tecnológico de Monterrey
Prepare for a degree
Taking this course by Universidad de Palermo may provide you with a preview of the topics, materials and instructors in a related degree program which can help you decide if the topic or university is right for you.
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