En este curso haremos una introducción a las cuatro Ps del marketing (producto, precio, promoción y plaza), y te hará analizar estratégicamente tu producto o servicio.
Fundamentos del marketing mix
Keep adding new skills with 10,000+ programs for $239 (usually $399). Save now.
Fundamentos del marketing mix
This course is part of Estrategia de marketing Specialization
Instructors: Maria Teresa Aranzabal
8,175 already enrolled
Included with
Ask Coursera
Gain insight into a topic and learn the fundamentals.
323 reviews
Beginner level
No prior experience required
Flexible schedule
8 hours to complete
Learn at your own pace
96%
Most learners liked this course
Skills you'll gain
- Marketing
- Product Management
- Advertising Campaigns
- Revenue Management
- Marketing Communications
- Sales Strategy
- Integrated Marketing Communications
- Marketing Planning
- Marketing Management
- Product Strategy
- Product Marketing
- Marketing Channel
- Paid media
- Product Lifecycle Management
- Media Planning
- Product Planning
- Advertising
- Promotional Strategies
- Strategic Marketing
- Promotions and Campaigns
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
4 assignments
Taught in Spanish
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Estrategia de marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructors
Instructor ratings
(41 ratings)Offered by
Explore more from Marketing
Status: Free TrialIE Business School
Status: Free TrialIE Business School
Status: Free TrialUniversity of Illinois Urbana-Champaign
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Learner reviews
- 5 stars
81.11%
- 4 stars
14.55%
- 3 stars
3.09%
- 2 stars
0.61%
- 1 star
0.61%
Showing 3 of 323
JC
Reviewed on Feb 14, 2021
Excelentes clase y enseñanzas transitidas por los profesores de los módulos
CL
Reviewed on Sep 15, 2024
me ayudo muchoo, los quizz eran algo complicados porque venían cosas específicas pero me sirvieron bastante
DC
Reviewed on Nov 11, 2020
Muy buenas la información, los conceptos y sobre todo las entrevistas muy enriquecedoras
