En este curso haremos una introducción a las cuatro Ps del marketing (producto, precio, promoción y plaza), y te hará analizar estratégicamente tu producto o servicio.
Fundamentos del marketing mix
Fundamentos del marketing mix
This course is part of Estrategia de marketing Specialization
Instructors: Maria Teresa Aranzabal
8,070 already enrolled
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Gain insight into a topic and learn the fundamentals.
319 reviews
Beginner level
No prior experience required
Flexible schedule
8 hours to complete
Learn at your own pace
96%
Most learners liked this course
Skills you'll gain
- Advertising Campaigns
- Product Management
- Promotional Strategies
- Marketing Management
- Sales Strategy
- Marketing Planning
- Revenue Management
- Strategic Marketing
- Marketing
- Marketing Communications
- Marketing Channel
- Advertising
- Product Lifecycle Management
- Promotions and Campaigns
- Product Planning
- Media Planning
- Paid media
- Product Strategy
- Integrated Marketing Communications
- Product Marketing
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
4 assignments
Taught in Spanish
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Build your subject-matter expertise
This course is part of the Estrategia de marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
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Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructors
Instructor ratings
(41 ratings)Offered by
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IE Business School
IE Business School
University of Illinois Urbana-Champaign
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Showing 3 of 319
CG
Reviewed on Sep 19, 2020
ENCANTO ESTE MODULO A PESAR QUE ME COSTO UN POCO MAS QUE LOS MODULOS ANTERIORES.. PERO ESTOY ENCANTADA CON LOS PROFESORES DEL MODULO.... SEGUIRE APRENDIENDO MAS SOBRE EL MARKETING MIX
JC
Reviewed on Feb 14, 2021
Excelentes clase y enseñanzas transitidas por los profesores de los módulos
CL
Reviewed on Sep 15, 2024
me ayudo muchoo, los quizz eran algo complicados porque venían cosas específicas pero me sirvieron bastante
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