What Is Finance Management?
December 3, 2024
Article · 12 min read
This course is part of Estrategia de marketing Specialization
Instructors: Maria Teresa Aranzabal
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En este curso haremos una introducción a las cuatro Ps del marketing (producto, precio, promoción y plaza), y te hará analizar estratégicamente tu producto o servicio.
La primera sesión es sobre gestión de productos. Está diseñada para proporcionar los conocimientos necesarios para comprender y gestionar el papel estratégico de marcas y productos en la generación de los resultados del negocio. Posteriormente trabajaremos sobre la definición de las estrategias de precios en donde cubriremos los principales conceptos y técnicas para formular precios. A través de las sesiones sobre actividades promocionales (comunicación y publicidad) explorarás los diferentes canales de comunicación disponibles y comprenderás la importancia del plan de medios. Todo estos se complementa con lo que aprenderás en la sesión final sobre la última " P “ – Place - donde se tienen en cuenta los canales y estrategias de venta, con el objetivo primordial de la definición de una estrategia de distribución para su producto o servicio.
Al final de este módulo entenderá los elementos que comprenden un producto, incluyendo niveles, línea y ciclos de vida de un producto. También comprenderá el rol que su ciclo de vida desempeña a la hora de desarrollar una estrategia de producto de éxito, así como diversos métodos para clasificar productos o servicios.
9 videos2 readings1 assignment
Al final de este módulo tendrá una visión general del precio y de los diversos factores que le afectan. También podrá utilizar varios enfoques para fijar de manera estratégica el precio de productos y servicios.
6 videos1 reading1 assignment
Al final de este módulo sabrá cuáles son los pasos para diseñar y gestionar un canal de distribución. También podrá distinguir los distintos tipos de canales de distribución y los conflictos que surgen entre ellos, así como las formas de solucionar esos conflictos. También aprenderá cuál es la naturaleza actual, la estructura, los actores clave y el futuro del marketing al canal.
10 videos2 readings1 assignment
Al final de este módulo podrá crear y gestionar su propio mix de comunicaciones de marketing, tras haber comprendido su rol e importancia en el marketing mix en su conjunto. También sabrá cómo crear, gestionar y evaluar la publicidad y la promoción en medios.
13 videos2 readings1 assignment
We asked all learners to give feedback on our instructors based on the quality of their teaching style.
Instructor ratings
We asked all learners to give feedback on our instructors based on the quality of their teaching style.
IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being. Regularly featured among the top business schools in the world, IE Business School has an urban campus in Madrid and a faculty of more than 400 professors who teach students from approximately 90 countries in its undergraduate and master programs. IE uses innovative online, face-to-face, and blended learning formats, including the IE Communities Platform where knowledge and experiences are exchanged with over 50,000 IE graduates that currently hold management positions in more than 100 countries worldwide.
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Universidad de Palermo
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IE Business School
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Reviewed on Jul 17, 2020
Muy buen curso y explicación de cada una de las etapas. Los profesores con excelencia en la enseñanza.
Reviewed on Sep 15, 2024
me ayudo muchoo, los quizz eran algo complicados porque venían cosas específicas pero me sirvieron bastante
Reviewed on Oct 21, 2017
Excelente manejo de los conceptos, ejemplos, lecturas y entrevistas. Me ayudó a crear un esquema mas amplio sobre los temas de promoción, ventas y producto.
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