What Is Sales Analytics and How Does It Benefit My Business?
March 4, 2024
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This course is part of Generative AI for Executives and Business Leaders Specialization
Instructors: IBM AI Academy
Included with
(16 reviews)
Recommended experience
Intermediate level
Leadership experience in an enterprise business or organization
(16 reviews)
Recommended experience
Intermediate level
Leadership experience in an enterprise business or organization
Step-by-step how to formulate plausible genAI business applications for your organization
How to mitigate AI implementation risks
Best practices for ensuring valid, useful AI output
Factors to consider when assessing AI implementation feasibility
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December 2024
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As an exec or business leader, integrating genAI effectively into your organization will be a top priority. However, navigating how to strategically use this tool is daunting. This short course guides you through formulating effective genAI use cases for your area of business.
Through a series of hands-on activities, you will apply genAI best practices while using IBM’s watsonx AI engine to brainstorm ways to leverage this powerful tool in your organization. You will then construct a potential use case yourself. You will: - Write effective prompts - Develop a business goal to address your pain points - Choose an appropriate genAI application suited to your goal - Critically examine your use case feasibility by considering common risks and reflecting on ways to mitigate them. Throughout the course, you will draw on your own industry expertise and leverage that knowledge to refine your ideas for your organization with genAI assistance. To get the most from this course, we recommend you take the first 2 courses in the Generative AI for Executives and Business Leaders specialization as well. You should also be familiar with basic AI terminology and common AI business concepts.
In this course, you will write and assess the feasibility of AI use cases in conjunction with using generative AI as a brainstorming AI tool. By the end, you will have a plausible use case applicable to your business context, which you can feel confident discussing with your colleagues. In the hands-on labs, you utilize your expertise alongside AI to develop this use case. In these lessons, you will learn to write effective prompts, ensuring your AI tools provide relevant information. You will brainstorm potential use cases for implementing AI in your organization. The course materials will guide you to refine those use cases and analyze their use case cost-benefit.
6 videos6 readings1 assignment4 app items2 discussion prompts3 plugins
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Anyone interested in the use of generative AI from a business leadership perspective.
Basic AI terminology (models, prompts, LLMs, hallucinations, bias)
Concepts related to enterprise AI implementation (governance, ethics, data needs, use cases)
Common issues and risks associated with AI implementation in enterprise.
Common genAI capabilities and applications
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