What Is Brand Management?
July 30, 2024
Article · 12 min read
(2,302 reviews)
(2,302 reviews)
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¿Te has preguntado alguna vez qué criterios utilizan las empresas para contratar o retribuir a las personas? ¿Por qué no siempre entendemos los planes de promoción?. El objetivo de este curso es conocer algunas herramientas prácticas en materia de Recursos Humanos y aprender a gestionar personas y liderar el talento con la mayor eficacia posible.
En esta primera sesión explicaremos los aspectos prácticos de la Dirección por Competencias (DpC), tanto en su diseño como en su administración. Discutiremos los usos de esta herramienta integradora de la política de recursos humanos que aporta valor a la compañía desde el departamento de dirección de personas.
10 videos3 readings1 assignment
El propósito de esta sesión es conocer las reglas que utilizan las empresas a la hora de seleccionar y contratar, así como las del sector de los cazatalentos (headhunters) y empresas de selección. A través de estas video-clases también se pretende entender cómo la web 2.0 influye en la forma de relacionarse con los intermediarios laborales y dónde reside el valor ofrecido por las compañías de búsqueda y selección de profesionales cualificados.
8 videos2 readings1 assignment
¿Qué relación tienen los procesos de evaluación en decisiones críticas como la retribución, la rotación y la promoción? Estudiaremos la influencia de esta política que incide de manera directa en la capacidad de respuesta al entorno.
8 videos2 readings1 assignment
La falta de un sistema de promoción maduro o poco consistente puede convertirse en un arma arrojadiza en contra de las áreas de recursos humanos. A través de diversas teorías como la de los autores Gabarro o Black and Mouton, estudiaremos la mejor manera de identificar el talento dentro de las empresas.
6 videos2 readings1 assignment
El objetivo de esta sesión es conocer los entresijos de los sistemas de retribución, que constituyen uno de los aspectos más complejos de la gestión de recursos humanos. Así como identificar algunos errores habituales que se cometen en esta política y reflexionar sobre prácticas útiles para minimizarlos.
12 videos2 readings1 assignment1 peer review
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IESE Business School
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Pontificia Universidad Católica del Perú
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Universitat Autònoma de Barcelona
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Reviewed on Sep 16, 2022
El curso me resultó muy interesante. Estoy haciendo uno presencial de Asistente de Recursos Humanos, y el material de selección, contratación, promoción y retribución me resultó de gran utilidad.
Reviewed on Dec 30, 2022
Es una buena experiencia. La metodologia es muy completa y se estudian los elementos claves a la hora de dirigir personas. Recomiendo este curso. Gracias a Coursera por darme la oportunidad.Gracias
Reviewed on Oct 12, 2022
Fue revelador para mí, las presentaciones muy concretas y claras. Siento que a pesar de lo corto brinda pautas compeleas que orientan y permiten comrpender el proceso para gestionar personas
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