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There are 2 modules in this course
In this course, you will be introduced to TikTok, an exciting social media platform that will open up new marketing opportunities for your business.
This course focuses on TikTok basics. You will learn the history of TikTok, the key user demographics, and the app's unique features. You will gain an understanding of how users interact with the app and the benefits of adding TikTok to your social media strategy.
You will set up a personal account and learn the best strategies for creating compelling content with which other users will want to interact. You will even create your first video.
By the end of this course, you will be able to:
- Describe the key features and user demographics of TikTok
- Discuss how users interact with TikTok
- Engage with the TikTok community
- Create an engaging video with TikTok’s editing tools
Regardless of your current social media experience, this course will lay the foundation for success in using TikTok.
This week, you will learn about the TikTok app and discover some of the platform's unique features. You will create your own TikTok account and explore TikTok's unique features. You will also discover how TikTok uses a distinctive algorithm and how it works.
What's included
12 videos4 readings6 assignments
Show info about module content
12 videos•Total 38 minutes
Program Introduction Video•3 minutes
Course Introduction Video•1 minute
Instructor Introduction Video•2 minutes
Overview: Introduction to TikTok•1 minute
A Brief History of TikTok•7 minutes
Introduction to TikTok•4 minutes
TikTok App•5 minutes
Explore TikTok•2 minutes
Understand the Algorithm•5 minutes
Benefits of TikTok•4 minutes
Create a TikTok Account•2 minutes
Conclusion: Introduction to TikTok•1 minute
4 readings•Total 60 minutes
Syllabus•30 minutes
Join Aptly’s Marketing with TikTok Community!•10 minutes
TikTok New User Guide•10 minutes
Summary: Introduction to TikTok•10 minutes
6 assignments•Total 175 minutes
Review Your Community Knowledge•10 minutes
Practice Quiz: What is TikTok?•25 minutes
Practice Quiz: TikTok App•20 minutes
Practice Quiz: Explore TikTok•25 minutes
Activity: Sign Up and Explore the App•45 minutes
Graded Quiz: What is TikTok•50 minutes
Engaging with the TikTok Community
Module 2•4 hours to complete
Module details
This week, you will explore the TikTok app and learn more about how users interact on the platform. You will examine TikTok demographics and determine the impact TikTok has on popular culture.
Aptly provides online education where technology disrupts. Aptly’s team of educators, digital marketers and instructional designers combine their experience from academia and the tech industry into hands-on, applied education programs. Together they have helped hundreds of thousands of students, employees and marketers gain the skills and knowledge to succeed in the digital economy.
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Learner reviews
4.8
70 reviews
5 stars
84.28%
4 stars
12.85%
3 stars
1.42%
2 stars
1.42%
1 star
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Showing 3 of 70
M
MA
5·
Reviewed on Nov 10, 2024
The content is very amazing and easy to understand.
B
BB
5·
Reviewed on Sep 10, 2024
Really good introduction to what TikTok is and how to use it. Perfect for absolute beginners trying to figure out what they want to create on the platform.
M
MS
5·
Reviewed on Feb 25, 2025
Great learning here for the basic course of Tiktok
When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.