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November 26, 2024
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Start marketing on TikTok. Learn how to use TikTok to level up your business' marketing efforts
Instructor: Anke Audenaert
8,965 already enrolled
Included with
(182 reviews)
Recommended experience
Beginner level
No prior experience needed, but general knowledge of social media and smart phone usage is highly recommended
(182 reviews)
Recommended experience
Beginner level
No prior experience needed, but general knowledge of social media and smart phone usage is highly recommended
Create an effective marketing campaign on TikTok for your business
Promote your business on TikTok through original content that will target your ideal audience
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October 2024
This program is for anyone asking, “Is TikTok right for my business?” In the first course, Getting Started with TikTok, you’ll be introduced to the TikTok platform, including who’s on it and what they’re creating. Then in the second course, TikTok for Business, you'll learn how businesses use TikTok, how they tailor content to the platform, and how they find an audience. In the final course, Advertising and E-commerce on TikTok, you’ll learn how to create a marketing strategy for TikTok, how to create advertising campaigns, how to promote and sell products via organic and e-commerce channels like Shopify, and how to use analytics to inform future marketing strategies. Throughout the program, you will have the chance to create your own videos, as well as engage with what other businesses are doing by studying various TikTok accounts in order to get inspiration and insight for your own future interactions with TikTok.
By the end of this program, you will be able to:
Create fun and engaging TikTok videos
Understand how TikTok fits into your business’s marketing strategy
Articulate how a number of different businesses use TikTok
Create original content using hashtags, trends, filters, and more
Build and maintain a brand presence on TikTok
Create a content calendar
Utilize TikTok Ads Manager to create and execute a campaign
Set up e-commerce integration into your TikTok account
Analyze data from your efforts to inform your future content strategy
Applied Learning Project
Learners will practice creating advertisements on TikTok through guided simulations. These simulations recreate the TikTok advertising platform and allow learners to engage with the platform in a practice environment before creating ads with their own accounts.
TikTok’s key features, user demographics, and why it is an important platform to engage with
How users interact with TikTok and best practices for engaging the TikTok community
How to create engaging and shareable content on TikTok
This is the second course in the Marketing with TikTok specialization. In this course, you will dive into why and how businesses use TikTok for marketing. You will learn how to set up a business account and create a TikTok-specific marketing strategy that will build your brand, establish a following, and maintain your presence on this innovative platform.
This is the third course in the Marketing with TikTok specialization. In this course, you will explore different ways to advertise on TikTok and how to utilize each one. You will also learn strategies on how to use TikTok for E-commerce. You will discover the analytics platform that TikTok has built and how to use it to optimize your advertising efforts on this exciting platform.
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Aptly provides online education where technology disrupts. Aptly’s team of educators, digital marketers and instructional designers combine their experience from academia and the tech industry into hands-on, applied education programs. Together they have helped hundreds of thousands of students, employees and marketers gain the skills and knowledge to succeed in the digital economy.
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Earn a degree from world-class universities - 100% online
Upskill your employees to excel in the digital economy
4-5 weeks
No background knowledge is needed
There are three courses in this specialization. They are designed to be taken in the following order:
Understanding TikTok and Its Users
Marketing on TikTok
Advertising and E-commerce on TikTok
This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.
Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you only want to read and view the course content, you can audit the course for free. If you cannot afford the fee, you can apply for financial aid.
This Specialization doesn't carry university credit, but some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.
¹ Median salary and job opening data are sourced from Lightcast™ Job Postings Report. Data for job roles relevant to featured programs (2/1/2024 - 2/1/2025)
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