In this course, you will explore the capabilities and benefits of Google Ads in the modern digital landscape. You will learn how to set up, implement, and measure an ad campaign using tools and features available within Google Ads. You will also learn the importance of keyword targeting, essential metrics for evaluation, and how to use available features to improve performance.
Google Search Advertising Foundations
Google Search Advertising Foundations
This course is part of Search Advertising with Google Specialization
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
21 hours to complete
3 weeks at 7 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
The benefits and capabilities of Google Ads
The fundamentals of keyword targeting, research, and planning
Essential terms and metrics to assess a Google Ads campaign
How assets can affect campaign performance
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
October 2024
Assessments
24 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Search Advertising with Google Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 6 modules in this course
What's included
14 videos5 readings5 assignments
What's included
12 videos3 readings6 assignments
What's included
8 videos2 readings4 assignments
What's included
9 videos3 readings4 assignments
What's included
17 videos3 readings4 assignments
What's included
4 videos1 assignment1 peer review
Offered by
Recommended if you're interested in Marketing
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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