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Prepare for a Role in Search Marketing. Learn how to create, manage, and optimize search advertising campaigns and prepare for the Google Ads Search Certification Exam.
Instructors: Anke Audenaert
Included with
Recommended experience
Beginner level
Learners don't need experience, but should have basic internet navigation skills and be eager to participate.
Recommended experience
Beginner level
Learners don't need experience, but should have basic internet navigation skills and be eager to participate.
Create and monitor a search advertising campaign within Google Ads
Implement keyword targeting, assets, bidding strategies, and conversion tracking tools to improve campaign performance
Use the Google Ads Performance Planner tool to improve performance
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October 2024
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In this program, you will learn the capabilities and benefits of Google Ads. You will learn how to set up, implement, and measure a search advertising campaign using tools and features available within Google Ads. You will also explore how to align strategies and settings with campaign objectives for optimal performance. This program will prepare you for the Google Ads Search Professional Certification Exam.
By the end of this program you will be able to:
Create and monitor a search advertising campaign within Google Ads
Implement keyword targeting, assets, bidding strategies, and conversion tracking tools to improve campaign performance
Use the Google Ads Performance Planner tool to improve performance
Register and prepare for the Google Ads Search Certification Exam.
Regardless of your current experience, this program will teach you how to create, manage, and optimize search advertising campaigns using Google Ads.
Applied Learning Project
Throughout the program, you’ll get to practice your new skills, including generating and categorizing keywords and creating responsive text ads through hands-on projects.
This program will prepare you to implement a Google Search Advertising campaign for a given scenario or real-world application.
The benefits and capabilities of Google Ads
The fundamentals of keyword targeting, research, and planning
Essential terms and metrics to assess a Google Ads campaign
How assets can affect campaign performance
How to select an appropriate bidding strategy
How to direct ads to specific user groups
How to interpret key performance metrics
How to create a Google Ads search campaign
Topics included on the Google Ads Search certification exam
How to register and prepare for the Google Ads Search certification exam
Career path information for search marketing jobs
Aptly provides online education where technology disrupts. Aptly’s team of educators, digital marketers and instructional designers combine their experience from academia and the tech industry into hands-on, applied education programs. Together they have helped hundreds of thousands of students, employees and marketers gain the skills and knowledge to succeed in the digital economy.
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Earn a degree from world-class universities - 100% online
Upskill your employees to excel in the digital economy
About 2 months, 5-6 hours a week
Learners do not need any background knowledge
Yes, we recommend taking the courses in the following order:
Google Search Advertising Foundations
Google Search Advertising Implementation
Google Ads Search Certification Preparation
No. This specialization is not eligible for university credit.
The skills learned in this course can be used in careers in advertising and marketing whether in an agency, organization, or small business. Upon completion of this specialization, learners will be prepared to take the Google Ads Search Certification exam.
This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.
Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you only want to read and view the course content, you can audit the course for free. If you cannot afford the fee, you can apply for financial aid.
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