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February 21, 2025
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Instructors: Thalita Milan
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(42 reviews)
Recommended experience
Beginner level
An understanding of fundamental marketing concepts and a keen interest in leveraging AI for strategic growth.
(42 reviews)
Recommended experience
Beginner level
An understanding of fundamental marketing concepts and a keen interest in leveraging AI for strategic growth.
Develop an AI-powered Growth Marketing strategy that increases customer engagement and sales.
Utilize AI in creating efficient and result-oriented marketing tactics for each stage of the customer’s journey.
Implement AI tools for enhancing business growth and achieving revenue targets.
Analyze and apply AI insights to optimize marketing efforts and ROI.
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This innovative course explores the transformative role of Artificial Intelligence (AI) in Growth Marketing, equipping participants with the knowledge and skills to leverage AI for crafting innovative marketing strategies and optimizing campaigns. Participants will delve into how AI reshapes marketing approaches and contributes significantly to achieving key business objectives, preparing them to thrive in the dynamic digital marketing landscape.
The course is designed for marketing professionals, marketing strategists, business owners, growth hackers, sales managers, and anyone interested in utilizing AI to drive business growth and enhance customer engagement. Learners should have a basic understanding of fundamental marketing concepts and a keen interest in leveraging AI for strategic growth.
In Module 1, delve into how AI transforms growth strategies, enhances market understanding, and optimizes the customer journey, setting the foundation for tangible business growth.
10 videos4 readings1 assignment2 discussion prompts
Module 2 focuses on mastering AI for crafting targeted communication through effective email list building. Explore practical demonstrations using CRM tools to segment leads and create targeted strategies.
10 videos3 readings1 assignment2 discussion prompts
Module 3 focuses on leveraging AI to nurture leads effectively, enhance personalization, and increase customer retention and advocacy through automation and innovative strategies.
10 videos3 readings1 assignment2 discussion prompts
Module 4 equips you with the tools to enhance your Growth Marketing strategy using AI-driven analytics, enabling you to decode marketing success, refine strategies, and navigate ethical considerations for sustainable growth.
11 videos3 readings1 assignment2 discussion prompts
We asked all learners to give feedback on our instructors based on the quality of their teaching style.
Instructor ratings
We asked all learners to give feedback on our instructors based on the quality of their teaching style.
Our purpose at Starweaver is to empower individuals and organizations with practical knowledge and skills for a rapidly transforming world. By collaborating with an extensive, global network of proven expert educators, we deliver engaging, information-rich learning experiences that work to revolutionize lives and careers. Committed to our belief that people are the most valuable asset, we focus on building capabilities to navigate ever evolving challenges in technology, business, and design.
Emory University
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Emory University
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University of Maryland, College Park
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Coursera Project Network
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42 reviews
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Reviewed on Jan 22, 2025
Great! But one of the questions wrong answers was marked as the right one.
Reviewed on Jun 13, 2024
Excellent course, it provides you with a 360° view of AI usage in Marketing Growth. It gives you information about tools, how to use them, and valuable information to keep consulting.
Reviewed on Dec 11, 2024
Just like a Gold mine for a beginner ! I absolutely recommend it
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