10 Excel Functions for Data Analysis
April 11, 2024
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Instructor: Dubai College of Tourism
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Recommended experience
Beginner level
A foundation in the hospitality industry, strong business acumen, analytical and problem-solving skills and data analysis proficiency.
Recommended experience
Beginner level
A foundation in the hospitality industry, strong business acumen, analytical and problem-solving skills and data analysis proficiency.
Effective Pricing Strategies
Revenue Management Techniques
Distribution Channel Management
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December 2024
5 assignments
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This detailed course is designed for hospitality professionals, including revenue managers, hotel managers, marketing managers, and anyone involved in pricing and revenue optimisation within the hospitality industry. This detailed course provides a deep dive into pricing strategies for the hospitality industry. You'll learn to optimise pricing, effectively manage rate integrity and parity, and leverage advanced pricing techniques. Additionally, you'll explore various distribution channels, their associated costs, and how to maximise reach and revenue. By the end of this course, you will be equipped to make data-driven pricing decisions, implement effective rate strategies, and develop a comprehensive pricing strategy to drive business success.
This module explores important aspects of pricing strategies and rate management in the hospitality industry. You will learn how to make informed pricing decisions, leverage value-based and market-based pricing approaches, and effectively manage rate integrity and parity. Additionally, you will explore the nuances of room type definitions and rate structures, including above-BAR rates and packages.
8 videos2 assignments
This module explores advanced pricing strategies for the hospitality industry. You'll learn how to optimise pricing and maximise revenue by leveraging a range of factors, including forecasting techniques, occupancy rates, length of stay, loyalty programs, and specific room attributes.
4 videos2 assignments
This module explores the various channels used to distribute hospitality products and services. You will learn about direct and indirect distribution channels, their respective benefits and drawbacks, and the associated costs involved in each approach. Gain a comprehensive understanding of how to effectively manage distribution to maximise reach and revenue.
3 videos1 assignment
Dubai College of Tourism (DCT) was established by Dubai Department of Economy and Tourism (DET) to be a world-class vocational college that provides innovative, accessible and exceptional education and training that supports people to enter, enhance or advance within the tourism industry in Dubai. Our courses are focused on the essential skills in the tourism and hospitality sectors. We aim to impact learners globally, fostering a strong talent pipeline and cultivating a new generation of tourism professionals possessing the skills and knowledge to thrive in this dynamic landscape.
Dubai College of Tourism
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ESSEC Business School
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ESSEC Business School
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IE Business School
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