This course is ideal for hospitality professionals, analysts and those interested in developing critical revenue management skills. Learn how to drive success in the competitive hospitality industry with effective revenue management strategies. This course provides a practical introduction to key concepts and techniques, including analysing performance indicators, evaluating market data, and optimising pricing using technology.
Introduction to Hospitality Revenue Management
Gain insight into a topic and learn the fundamentals.
Intermediate level
Recommended experience
3 hours to complete
3 weeks at 1 hour a week
Flexible schedule
Learn at your own pace
What you'll learn
Data Analysis and Interpretation
Strategic Thinking and Decision-Making
Technology Utilisation
Skills you'll gain
Details to know
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Recently updated!
December 2024
Assessments
5 assignments
Taught in English
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There are 3 modules in this course
This module provides a comprehensive introduction to hotel revenue management, tracing its origins and exploring its core principles. You'll learn about the role of a revenue manager, key performance indicators (KPIs) like occupancy, ADR, and RevPAR, and the process of implementing effective revenue management strategies.
What's included
9 videos3 assignments
This module focuses on analysing hotel performance within its competitive market. You'll learn how to define a competitive set, calculate key performance indicators like MPI, ARI, and RGI, and identify valuable sources of market data to benchmark your hotel's success and identify areas for improvement.
What's included
3 videos1 assignment
This module explores the crucial role of technology in modern hotel revenue management. You'll learn how technology is used for data collection and analysis, gain insights into market intelligence tools, and discover how optimisation and loading technologies can enhance revenue strategies and drive successful outcomes.
What's included
3 videos1 assignment
Instructor
Offered by
Recommended if you're interested in Business Essentials
ESSEC Business School
ESSEC Business School
Dubai College of Tourism
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
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