10 Excel Functions for Data Analysis
April 11, 2024
Article
Recommended experience
Beginner level
A foundational understanding of marketing principles and interest in audience.
Recommended experience
Beginner level
A foundational understanding of marketing principles and interest in audience.
Evaluate the importance and impact of accurately identifying your target audience on business growth.
Synthesize information from diverse sources to create detailed audience profiles.
Implement effective strategies for engaging with and gathering feedback from your target audience.
Critique the ethical implications and privacy concerns associated with targeting specific audience groups in marketing campaigns.
1 assignment
Imagine that you’re starting your own business. Knowing who is your target is more critical than ever. And if I told you that I literally started my business life with an idea where I was marketing the wrong audience? This course delves into the essentials of identifying and analyzing your target audience to tailor your products, services, and marketing strategies effectively. You'll learn how to harness data, engage with your audience on a deeper level, and leverage insights to drive growth and innovation in your business. By the end of this course, you will be equipped with the tools and knowledge to align your offerings with your audience's needs and preferences, ultimately leading to enhanced customer satisfaction and loyalty.
This course is tailored for entrepreneurs, marketing professionals, product managers, and business strategists eager to deepen their understanding of audience identification and engagement. Whether you're launching a startup, refining marketing strategies, or developing new products, this course provides essential insights into leveraging audience insights for business success. Participants should possess a foundational understanding of marketing principles and demonstrate an interest in refining their skills in audience analysis. Familiarity with basic marketing concepts will enhance comprehension and application throughout the course, ensuring participants can effectively apply learned strategies in their professional roles. Upon completing this course, learners will master the ability to evaluate the critical importance of accurately identifying target audiences using Bloom's Taxonomy verbs such as "evaluate" and "critique". They will synthesize information from diverse sources to create detailed audience profiles, implement effective strategies for engaging and gathering feedback, and critically analyze the ethical and privacy implications associated with audience targeting in marketing campaigns.
Imagine that you’re starting your own business. Knowing who is your target is more critical than ever. And if I told you that I literally started my business life with an idea where I was marketing the wrong audience? This course delves into the essentials of identifying and analyzing your target audience to tailor your products, services, and marketing strategies effectively. You'll learn how to harness data, engage with your audience on a deeper level, and leverage insights to drive growth and innovation in your business. By the end of this course, you will be equipped with the tools and knowledge to align your offerings with your audience's needs and preferences, ultimately leading to enhanced customer satisfaction and loyalty.
13 videos4 readings1 assignment2 discussion prompts
The Coursera Instructor Network is a select group of instructors who have demonstrated expertise in specific tools or skills through their industry experience or academic backgrounds in the topics of their courses.
University of California, Irvine
Course
Coursera Instructor Network
Course
Coursera Instructor Network
Course
Coursera Project Network
Course
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Earn a degree from world-class universities - 100% online
Upskill your employees to excel in the digital economy
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work.
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.
These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.