Imagine that you’re starting your own business. Knowing who is your target is more critical than ever. And if I told you that I literally started my business life with an idea where I was marketing the wrong audience? This course delves into the essentials of identifying and analyzing your target audience to tailor your products, services, and marketing strategies effectively. You'll learn how to harness data, engage with your audience on a deeper level, and leverage insights to drive growth and innovation in your business. By the end of this course, you will be equipped with the tools and knowledge to align your offerings with your audience's needs and preferences, ultimately leading to enhanced customer satisfaction and loyalty.
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How to Identify Your Target Audience
Taught in English
Recommended experience
What you'll learn
Evaluate the importance and impact of accurately identifying your target audience on business growth.
Synthesize information from diverse sources to create detailed audience profiles.
Implement effective strategies for engaging with and gathering feedback from your target audience.
Critique the ethical implications and privacy concerns associated with targeting specific audience groups in marketing campaigns.
Skills you'll gain
Details to know
July 2024
1 assignment
See how employees at top companies are mastering in-demand skills
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There is 1 module in this course
Imagine that you’re starting your own business. Knowing who is your target is more critical than ever. And if I told you that I literally started my business life with an idea where I was marketing the wrong audience? This course delves into the essentials of identifying and analyzing your target audience to tailor your products, services, and marketing strategies effectively. You'll learn how to harness data, engage with your audience on a deeper level, and leverage insights to drive growth and innovation in your business. By the end of this course, you will be equipped with the tools and knowledge to align your offerings with your audience's needs and preferences, ultimately leading to enhanced customer satisfaction and loyalty.
What's included
13 videos4 readings1 assignment2 discussion prompts
Instructor
![João Freitas](https://d3njjcbhbojbot.cloudfront.net/api/utilities/v1/imageproxy/https://coursera-instructor-photos.s3.amazonaws.com/db/dc27ad591244a48592fdf224896fdb/MicrosoftTeams-image-3-.jpg?auto=format%2Ccompress&dpr=1&w=75&h=75&fit=crop)
Offered by
Recommended if you're interested in Business Strategy
Coursera Instructor Network
Coursera Instructor Network
Coursera Instructor Network
Coursera Instructor Network
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