Welcome to Course 1 of the E-Marketing Specialization: Identifying, Attracting, and Growing Your Digital Audience. In this course, we will begin with a brief introduction to digital marketing and how a brand’s identity is closely linked to its digital presence. We will explore strategies to identify, grow, and maintain an online audience to help achieve your marketing goals.
Identifying, Attracting, and Growing Your Digital Audience
Identifying, Attracting, and Growing Your Digital Audience
This course is part of E-Marketing Specialization
Instructor: Stephane Muller
12,898 already enrolled
Included with 
Gain insight into a topic and learn the fundamentals.
4.7
(282 reviews)
Beginner level
Recommended experience
13 hours to complete
3 weeks at 4 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Develop an audience persona based on a target audience.
Identify strategies to define, attract, and engage your audience online.
Compare social networks and develop a social media strategy designed to meet your marketing goals and objectives.
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
4 assignments
Taught in English
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This course is part of the E-Marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course
Welcome to Module 1: Introduction to Digital Marketing. In this module we will begin with an exploration of some common digital marketing terms and concepts you should be familiar with, and then we will take a look at the basic structures and models of doing business online. Finally, we will discuss how a brand’s identity and digital presence work together to help you connect with your audience.
What's included
4 readings1 assignment1 discussion prompt
Welcome to Module 2: Identifying & Defining Your Audience. In this module we will review strategies for identifying and defining your audience online, and we will explore how to develop an audience persona to represent a segment of your target audience. We will also explore how a well-crafted value proposition can be used to connect with you audience and communicate what makes you distinct from other brands.
What's included
1 video5 readings1 assignment1 discussion prompt
Welcome to Module 3: Attracting & Building Your Audience. In this module we will review the main stages of the customer's journey and then focus on acquisition strategies for building your audience. We will cover a variety of different acquisition techniques to attract and build your audience, and discuss how a smooth e-commerce experience can ensure that your visitors stay engaged with your website. We will also explore the role of social media in building your audience, and how to use your marketing goals and objectives to select the right platforms.
What's included
8 readings1 assignment1 discussion prompt
Welcome to Module 4: Maintaining & Engaging Your Audience. In the last module of this course, we will review additional strategies to keep your audience engaged. You’ll have the opportunity to craft a social media strategy designed to build your audience and we will take a close look at how to use social media, mobile marketing, and new technologies to build a relationship with your customers.
What's included
1 video3 readings1 assignment1 discussion prompt
Instructor
Instructor ratings
4.6 (89 ratings)Offered by
Recommended if you're interested in Marketing
Coursera Instructor Network
Universidad Nacional Autónoma de México
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4.7
282 reviews
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Showing 3 of 282
AS
4
Reviewed on Nov 12, 2022
Somewhat more challenging testing, and a recommended representative text, could be desirable.
EG
5
Reviewed on Mar 2, 2021
The course was very interesting and easy to follow.
WC
5
Reviewed on Apr 16, 2021
Wow. This is a wonderful course that places everything on e-marketing into perspective.
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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