Agile Methodology: Principles, Uses and Framework
December 19, 2024
Article
Instructor: Dr. Elias Abdelkefi
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(364 reviews)
Recommended experience
Intermediate level
Basics of how to manage a Facebook page and how to deal with Facebook Business and posts.
(364 reviews)
Recommended experience
Intermediate level
Basics of how to manage a Facebook page and how to deal with Facebook Business and posts.
Learn how to create a Business Manager account that will allow you to have full control of your presence on Facebook
Learn how to make and run ads on Facebook according to a clear objective following the Business objective of your company
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Only available on desktop
By the end of this project, you will be able to set up a Facebook Ads campaign.
Throughout the project, you will be able to create a Business Manager account and an Ad account. We will also be able to create a new Facebook Ads campaign and to select the right objective for it. Moreover, you will create the Ad Sets and set its elements: the budget, the duration, the audience, and the placement. Finally , you will be able to select an existing Ad to boost or to create an Ad from scratch which is the last step before launching the Facebook Ads campaign. This project is for intermediate Social Media Managers, who already have the basics of how to manage a Facebook page, can deal with Facebook Business and posts easily, and who are interested in setting up Facebook Ads campaigns in a correct way. Learning to use Facebook Ads enables you to have control over your spending on Social Media, get clear insights about the performance of your Facebook Ads campaigns and finally reach your perfect audience easily.
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
How to create your Business Manager account and your Ad account (9 min)
How to to create a new Facebook Ads campaign and select its right objective according to the Marketing Funnel (6 min)
How to create Ad sets and set the proper audience, budget, schedule, and placements for them (9 min)
How to create an Ad from scratch, select a visual, write a Primary Text, Publish the Facebook Ads, and run multiple Ads within the same Ad set (7 min)
How to track the performance of your Facebook Ad campaigns in order to optimize your spending using key metrics and insights provided by the Facebook Ads Manager interface (7 min)
Basics of how to manage a Facebook page and how to deal with Facebook Business and posts.
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The Coursera Project Network is a select group of instructors who have demonstrated expertise in specific tools or skills through their industry experience or academic backgrounds in the topics of their projects. If you're interested in becoming a project instructor and creating Guided Projects to help millions of learners around the world, please apply today at teach.coursera.org.
Skill-based, hands-on learning
Practice new skills by completing job-related tasks.
Expert guidance
Follow along with pre-recorded videos from experts using a unique side-by-side interface.
No downloads or installation required
Access the tools and resources you need in a pre-configured cloud workspace.
Available only on desktop
This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.
364 reviews
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Reviewed on Jan 23, 2024
Very Informative I'm happy because I've gained knowledge about Facebook Ads Campaign.
Reviewed on Nov 3, 2022
Incredible tutorial and Elias will guide you step by step to master and create a Facebook Ad campaign
Reviewed on Dec 27, 2024
Very very informative and helpful resource for learning how to set up a Facebook ads campaign.
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Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.
Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.
You can download and keep any of your created files from the Guided Project. To do so, you can use the “File Browser” feature while you are accessing your cloud desktop.
At the top of the page, you can press on the experience level for this Guided Project to view any knowledge prerequisites. For every level of Guided Project, your instructor will walk you through step-by-step.
Yes, everything you need to complete your Guided Project will be available in a cloud desktop that is available in your browser.
You'll learn by doing through completing tasks in a split-screen environment directly in your browser. On the left side of the screen, you'll complete the task in your workspace. On the right side of the screen, you'll watch an instructor walk you through the project, step-by-step.