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How to Set Up a Facebook Ads Campaign

Dr. Elias Abdelkefi

Instructor: Dr. Elias Abdelkefi

27,532 already enrolled

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Learn, practice, and apply job-ready skills with expert guidance
4.7

(331 reviews)

Intermediate level

Recommended experience

1.25 hours
Learn at your own pace
Hands-on learning
Learn, practice, and apply job-ready skills with expert guidance
4.7

(331 reviews)

Intermediate level

Recommended experience

1.25 hours
Learn at your own pace
Hands-on learning

What you'll learn

  • Learn how to create a Business Manager account that will allow you to have full control of your presence on Facebook

  • Learn how to make and run ads on Facebook according to a clear objective following the Business objective of your company

Details to know

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Taught in English
No downloads or installation required

Only available on desktop

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Learn, practice, and apply job-ready skills in less than 2 hours

  • Receive training from industry experts
  • Gain hands-on experience solving real-world job tasks
  • Build confidence using the latest tools and technologies
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About this Guided Project

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. How to create your Business Manager account and your Ad account (9 min)

  2. How to to create a new Facebook Ads campaign and select its right objective according to the Marketing Funnel (6 min)

  3. How to create Ad sets and set the proper audience, budget, schedule, and placements for them (9 min)

  4. How to create an Ad from scratch, select a visual, write a Primary Text, Publish the Facebook Ads, and run multiple Ads within the same Ad set (7 min)

  5. How to track the performance of your Facebook Ad campaigns in order to optimize your spending using key metrics and insights provided by the Facebook Ads Manager interface (7 min)

Recommended experience

Basics of how to manage a Facebook page and how to deal with Facebook Business and posts.

5 project images

Instructor

Instructor ratings
4.8 (42 ratings)
Dr. Elias Abdelkefi
Coursera Project Network
3 Courses27,878 learners

Offered by

How you'll learn

  • Skill-based, hands-on learning

    Practice new skills by completing job-related tasks.

  • Expert guidance

    Follow along with pre-recorded videos from experts using a unique side-by-side interface.

  • No downloads or installation required

    Access the tools and resources you need in a pre-configured cloud workspace.

  • Available only on desktop

    This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.

Why people choose Coursera for their career

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Learner reviews

Showing 3 of 331

4.7

331 reviews

  • 5 stars

    78.37%

  • 4 stars

    15.91%

  • 3 stars

    3%

  • 2 stars

    1.20%

  • 1 star

    1.50%

MA
5

Reviewed on Jun 2, 2023

GG
5

Reviewed on Jan 23, 2024

BS
5

Reviewed on Jul 16, 2022

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