I liked the assignment, and the course... for the most part. What I didn't care for was so much time being spent on the IBM BlueMix and other software tutorials. I don't really see the value in those software, and it felt very sales pitch-y. I can't imagine using them in my day to day, so it just felt like a waste of time. But I did like all other aspects of this course, including the Taco Bell insight, as well as the details on Social Mention and the other free web applications that is more pertinent to future social work.

I found this course really useful in terms of understanding the importance of listening, engaging in the conversations, and doing the follow up in order to position your brand positively. But the tools are not updated enough and some of them won't even work like shown on the videos.

The Mooc's material is old and need updating, and there is a bulk of websites registrations we didn't need to fulfill our target as it is already expired or changed the scope, on other hand it guides to the main goal of listening to the target market and interact with influencers.

Great course. Felt a little salesy at times, with all the monitoring products features (some which wouldn't work due to changes in UI or incompatibility with my computer). But overall a great overview of monitoring software and the importance of understanding your audience.

It's a very special MOOC since they give great tools but it gets a little bit complicated because at the end, you need a tool that sumarizes rather than teaches you programming. Either way, I believe all the MOOCs are fantastic and necessary. They give great examples!

Some interesting content and great softwares/tools. However this second mooc is a bit too much on the commercial side (including VERY pricey softwares that few of us will ever use I guess). Fortunately, the other moocs of the specialization are much much better!

Good, just frustrating there is no one in the forums to help when the apps we're being asked to use aren't working for us. I would have been nice to have some direction and to save some time. The course information will be helpful.

I found it was very interesting, for sure, but maybe too focused some times. Also, it seems good for listening to twitter, for example, but not other social medias that could be much more interesting in different situations.

Lots of application that are discussed within the course have been updated, so the tutorials are not longer relevant. This made it challenging to utilize the applications to the full extent.

The first two weeks were very useful, because I gained insights about many interesting Social Media Analytics platforms, but them the content stopped being relevant and up-to-date.

I would prefer to learn about less SMM tools more in depth, rather then getting to know so many just briefly. Felt a little bit overwhelmed.

The material and a lot of the tools are outdated or have shut down. This course would be much better if that can be addressed.

It was a bit salesy in my opinion. IBM Blue Mix was pushed big time which was very off putting.

Too much basic stuff about Twitter and how everything works in detail. Could be more advanced.

Great course, but there are still some topics not updated to 2019 reality.

I found the monitoring tools a bit difficult to grasp in the time frame.

Missing updates on software usage.

NA

Aside from week 4, I found this course to be little more than a commercial for various social analytics programs. Also, there's a Google+ assignment. Google+ wasn't relevant five years ago, let alone in 2016. There's some potential in this course but it desperately needs to be updated for 2017. This course may be helpful to people just starting out as social media professionals but if you're already working in this field, you will find this course incredibly dull.

well, my main problem was that the tools MOOC provided didn't fit on the regional needs that I have.

Most of them have just an English oriented content analysis. Unfortunately, this MOOC didn't help me so much.

content too old; video/ audio quality could be better; assignments are aimed at business owners or people already working as senior marketing professionals; major focus on Twitter

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