Este curso es el tercero de la especialidad de Marketing digital. Si llegaste hasta este punto eso quiere decir que te interesa mucho el marketing digital y que deseas integrarlo completamente a tu empresa o marca.
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Impulsando la transformación del marketing digital
This course is part of Planificación y estrategia de marketing digital Specialization
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Instructor: Gricel Deyanira Castillo Cantú
4,186 already enrolled
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15 assignments
See how employees at top companies are mastering in-demand skills
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There are 4 modules in this course
El Marketing digital ha tenido que evolucionar o transformarse para adaptarse mejor a los nuevos consumidores. Cada vez el uso del Internet como medio de comunicación es más común. La estrategia del marketing digital en combinación con la estrategia de los negocios busca una mayor expansión de la marca y beneficios para la empresa. Sin embargo, la transformación del marketing digital también ha llevado a mayores retos para las empresas. En este primer tema vamos a abordar el concepto de transformación del marketing digital, así como la estrategia de negocios y los retos relacionados.
What's included
2 videos13 readings4 assignments1 discussion prompt
Para llevar a cabo la ejecución del marketing digital se necesita establecer una estrategia. La estrategia debe ser disruptiva y aliada a los objetivos del negocio. En el mundo actual una buena estrategia de marketing digital debe utilizar la automatización para poder analizar mejor los datos con los que se cuenta y tomar decisiones. Además de la automatización, es aconsejable que las marcas sean gestionadas en la economía digital con apoyo de las plataformas digitales que facilitan la comunicación y el intercambio de información.
What's included
2 videos10 readings3 assignments1 discussion prompt
Para gestionar la estrategia del Marketing digital existen diversas herramientas que pudieran apoyar a las marcas, estas herramientas o TI esencial para los especialistas de marketing digital y análisis del negocio se consideran a partir de su funcionalidad para reforzar las ventas. Además, existen indicadores que apoyan a las marcas a conocer si está funcionando y como está funcionando su estrategia de marketing digital, o si se deben hacer cambios.
What's included
2 videos9 readings3 assignments1 peer review1 discussion prompt
Finalmente, para que una empresa pueda realizar una mejor gestión de su marca desde la economía digital debe considerar que la comunicación ha cambiado y tiene una influencia muy grande en la era digital. Aplicar diversas técnicas de comunicación y comprender los cambios que se han originado para tener un mundo dinámico y conectado son bases esenciales para vivir la transformación del Marketing digital.
What's included
3 videos10 readings5 assignments1 discussion prompt
Instructor
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Offered by
Recommended if you're interested in Marketing
Fundação Instituto de Administração
Tecnológico de Monterrey
Universidad Austral
Universidad de Palermo
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Reviewed on May 21, 2023
Que buen curso me alegro mucho aprender demasiado del marketing digital ya tenía un conocimiento y lo reforcé muchas gracias
Reviewed on Jul 8, 2023
MUY BUENO, SUPER ENTENDIBLE Y CON MUCHA INFORMACION QUE APLICAR
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