This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/).
Marketing in a Digital World
Give your career the gift of Coursera Plus with $160 off, billed annually. Save today.
Marketing in a Digital World
This course is part of Digital Marketing Specialization
Instructors: Aric Rindfleisch
572,317 already enrolled
Included with 
Gain insight into a topic and learn the fundamentals.
4.7
(16,964 reviews)
Beginner level
No prior experience required
Flexible schedule
Approx. 28 hours
Learn at your own pace
98%
Most learners liked this course
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
21 quizzes
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Digital Marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 4 modules in this course
In this first module, you will become familiar with the course, your instructor, your classmates, and our learning environment. In this module, you will learn how new digital tools are enabling customers to take a more active role in developing and sharing products.
What's included
12 videos10 readings6 quizzes2 peer reviews1 plugin
In this module, you learn how new digital tools are enabling customers to take a more active role in promotion activities.
What's included
9 videos3 readings5 quizzes2 peer reviews
In this module, you learn how new digital tools are altering the distribution of products and revolutionizing the retail landscape.
What's included
9 videos3 readings5 quizzes2 peer reviews
In this module, you will learn how new digital tools are enabling customers to take a more active role in setting the prices they pay for the products they buy.
What's included
11 videos5 readings5 quizzes2 peer reviews1 plugin
Instructors
Instructor ratings
4.8 (4,476 ratings)Offered by
Recommended if you're interested in Marketing
University of Illinois Urbana-Champaign
Tecnológico de Monterrey
Queen Mary University of London
Digital Marketing Institute
Build toward a degree
This course is part of the following degree program(s) offered by University of Illinois Urbana-Champaign. If you are admitted and enroll, your completed coursework may count toward your degree learning and your progress can transfer with you.¹
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Learner reviews
Showing 3 of 16964
4.7
16,964 reviews
- 5 stars
79.66%
- 4 stars
16.75%
- 3 stars
2.12%
- 2 stars
0.50%
- 1 star
0.94%
New to Marketing? Start here.
Open new doors with Coursera Plus
Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.