What Is Programming? And How To Get Started
January 28, 2025
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This course is part of Sales Training for High Performing Teams Specialization
Instructor: Kyle Jepson
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Welcome to the Inbound Certification course!
This course will introduce you to inbound and provide you with a big picture view of everything you need for a successful inbound strategy. So, why inbound? Inbound is a fundamental shift in the way you do business. Instead of an interruption-based message where the marketer or salesperson had all the control, inbound is about empowering potential customers. Consumer’s buying behaviors have changed and will continue to change. That's the driving force behind inbound. What your customers want today is different than what they wanted 10 years ago. That means you need to change the way you market, sell, and service to match the way people actually want to shop and buy. So, wondering what to expect in this course? After an initial lesson on an introduction to the inbound fundamentals, the course consists of a set of lessons that follows the inbound methodology. The inbound methodology illustrates the four stages that make an inbound business. It reflects the entire inbound marketing, sales, services, and relationship process. The stages are Attract, Convert, Close, and Delight. Each lesson includes different tactics that you can apply to help you and your business grow better. You’ll also hear from HubSpot executives and leadership including: HubSpot’s Co-founders Brian Halligan & Dharmesh Shah. Chief People Officer, Katie Burke. VP of HubSpot Academy, Mark Kilens. VP of Marketing, Meghan Anderson. SVP of Product, Christopher O’Donnell. VP of Sales, Michelle Benfer. And VP of Customer Success, Alison Elworthy
From attracting leads to engaging prospects, and delighting customers, this module covers the basics of what inbound is all about.
18 videos5 readings1 peer review
In this module, you'll learn how to align marketing and sales for optimal efficiency.
16 videos2 readings5 assignments4 discussion prompts
We asked all learners to give feedback on our instructors based on the quality of their teaching style.
HubSpot Academy is the worldwide leader in inbound marketing, sales, and customer service/success education. Since 2012, HubSpot Academy has been on a mission to transform the way people and companies grow, offering online training for the digital age: courses, projects, certifications, and software training. Now, HubSpot Academy's Inbound Certification has become the official badge of the inbound movement, with over 60,000 awarded annually. The online courses developed by Academy’s students and teachers are translated into four languages, and the award-winning certifications are completed by hundreds of people each day all over the world. As HubSpot’s (NYSE: HUBS) official learning resource, HubSpot Academy aims to educate and inspire people everywhere, helping them learn how to market, sell, and grow an inbound business. Learn more at http://academy.hubspot.com/.
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Reviewed on Feb 20, 2022
It was an amazing course , full with important and updated informations , Thank you so much for Coursera and Hubspot Academy , without forget our professor KYLE JESON . i'm so grateful
Reviewed on Sep 3, 2019
Another excellent course provided by Coursera/Hubspot. Either or not you will be using the Hubspot software, this series of courses are a must!
Reviewed on Mar 21, 2019
This is such an amazing way of thinking about your customer. Love it!
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