Marketing Management: What Is It and Why Does It Matter?
January 22, 2025
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This course is part of Sales Training for High Performing Teams Specialization
Instructor: Kyle Jepson
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Whether you're thinking about a career in sales, just getting started at your new sales job, or managing entry level sales people, this course will provide you a valuable perspective on your sales career. You'll start out the course with an overview of what it takes to be successful in sales. It might surprise you. You'll learn why most people have it all wrong about sales!
The following five lessons will cover the inbound sales methodology, a framework used by thousands of sales professionals to get started in sales. You'll learn the difference between active and passive buyers, and how to build relationships and earn their attention. You'll learn why understanding the buyer's context is imperative providing them solutions. In this course, you'll gain the fundamental knowledge required to be successful in sales. By investing your time in sales training, you're already ahead of the curve.
In this module, you'll learn how to start your career in sales and learn the fundamentals of inside sales. If you're already in sales or managing a sales team, use this training with your team to help make sure everyone is on the same page.
11 videos2 readings2 assignments1 peer review2 discussion prompts
In this module, you'll learn how to take a personalized, contextual, well-researched approach to every conversation. If you're already in sales or managing a sales team, use this training with your team to help make sure everyone is on the same page.
14 videos3 assignments3 discussion prompts
We asked all learners to give feedback on our instructors based on the quality of their teaching style.
HubSpot Academy is the worldwide leader in inbound marketing, sales, and customer service/success education. Since 2012, HubSpot Academy has been on a mission to transform the way people and companies grow, offering online training for the digital age: courses, projects, certifications, and software training. Now, HubSpot Academy's Inbound Certification has become the official badge of the inbound movement, with over 60,000 awarded annually. The online courses developed by Academy’s students and teachers are translated into four languages, and the award-winning certifications are completed by hundreds of people each day all over the world. As HubSpot’s (NYSE: HUBS) official learning resource, HubSpot Academy aims to educate and inspire people everywhere, helping them learn how to market, sell, and grow an inbound business. Learn more at http://academy.hubspot.com/.
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Reviewed on May 17, 2020
Nice content with vast information about inbound leads and how to tackle the sales and proceed to sign off with a deal. much helpful :D.
Reviewed on Apr 30, 2020
I have learned so much valuable skills in this course. It will help me to get my sales job.Thank you for the effort.
Reviewed on Aug 14, 2019
I've started this course for curiosity and simply love it. Im on the 2nd course already and planning to go all the way through. Really worth it.
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