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Learner Reviews & Feedback for Influencer Marketing Strategy by Rutgers the State University of New Jersey

4.3
stars
182 ratings

About the Course

Influencer marketing is the practice of engaging internal and industry experts with active networks to help achieve measurable business goals. This course is about strategy. Although there is no all-purpose, one-size-fits-all influencer marketing strategy template, you will learn how to tailor one for a wide variety of B2B, B2C, and nonprofit organizations using the two-step flow model of communication. But this course is also about tactics. I believe, “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” So, you will learn both in this 6-week long course. Your final project for this course is to create a pitch deck for a social media influencer strategy. The purpose of your final project is to give you a concrete artifact that you can use to demonstrate your mastery of new competencies and skills to either the executives in your current organization or to prospective employers....

Top reviews

TM

Dec 19, 2018

I would recommend this course to any social media and digital marketing professionals that want to learn more about influencer marketing and how to build a strategy campaign. It was excellent!

GS

Feb 19, 2022

Greg Jarboe kept the topic intersting througout the course along with keeping the level of course at par with the credibility of university. Thank to you for great insights.

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51 - 61 of 61 Reviews for Influencer Marketing Strategy

By Ruggero B

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May 8, 2020

Interesting content. I would suggest to Mr. Jarboe to use visual aid, slides during his lessons also for the Mooc's students. Maybe a course as public speaker

By Beatrice B

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Sep 11, 2019

Very insightful. Provided a lot of techniques on how we could promote the value of Influencer Marketing to our stakeholders.

By Daniel G

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Jun 28, 2021

Overall is a great learning experience and very applied

By Deleted A

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Sep 29, 2020

Happy to learn

By Hollie S

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Sep 16, 2021

This course has some great information and helps you see Influencer marketing from a different viewpoint. However, I think the information needs to be updated.

By Saleh M A

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Apr 22, 2022

Very good content. But, the slides were in Scribd which demands an account with Credit Card information.

By Emerson B

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Feb 2, 2024

This was extremely basic and dated ...may be helpful if you know literally nothing about influencers, but did not go into details that would be relevant for running influencer projects or sounding like an expert.

By Andrea V

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Sep 13, 2024

one of the worst courses that are on Coursera. I do not recommend this course, as it is very outdated, its sources are from 2015. It doesn't talk anything about current trends like tik tok. It talks about influencers as journalists when currently another is the reality. I would recommend Coursera to delete courses that are very outdated.

By Rena E

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Oct 4, 2022

i feel like this course is super analytic and not to the point....

too much overanalysis over the same thing.

This is my point of view,

Thank you

By kanishk l

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Apr 18, 2022

This is so bad that it needs to be taken down by Coursera.

By Mary A

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May 30, 2022

Its course? or water?