What Does MVP Stand For? It’s Not What You Think.
October 7, 2024
Article
Instructors: Jasmien Khattab
Instructor ratings
We asked all learners to give feedback on our instructors based on the quality of their teaching style.
119,365 already enrolled
Included with
(2,116 reviews)
(2,116 reviews)
Add to your LinkedIn profile
4 assignments
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
What is innovation management? How do firms bring in new business models and get new products and services to the market? Go on a nine-week journey through innovation management concepts, theories of idea generation, selection, strategy formulation and implementation in this MOOC in Innovation Management. In it, you will also learn the tools for implementing innovation projects yourself.
Guided by world-class academics, you will develop an innovative mindset and expertise in how firms successfully create new ideas for marketing new products. The syllabus also includes sessions about innovation strategy, idea management and social networks. During this course, you will learn how to: • use the main innovation management terminology and concepts • explain the adoption life cycle and innovation adoption at the individual level • define creativity and explain how creativity can be stimulated • recognise and describe three types of idea management systems • explain what an innovation strategy is and why it is important • describe what a product portfolio is • explain how innovation projects should be selected and managed • explain the importance of teams, team structures and networks for innovation. Rotterdam School of Management, Erasmus University (RSM) is one of Europe’s leading business schools, and ranked among the top three for research. RSM’s primary focus is on developing business leaders with international careers who carry their innovative mindset into a sustainable future. Go to www.rsm.nl for more information. This nine-week MOOC in Innovation Management is taught in English. There is no fee to participate in the programme.
After this week’s studies and the associated exercise, you will understand the meaning of innovation and innovation management. Also, you will learn to identify and differentiate between various types of innovation. As a result, you will become acquainted with basic terminology that will help you to better process and understand the course content of the following weeks.
6 videos1 assignment
You will learn to how to create and evaluate an innovation strategy. You will be able distinguish between creating and capturing value. The you will able to explain what innovation ecosystems are and why they are so important in today's world.
10 videos1 assignment
Creativity is essential if an organization wants to gain a competitive advantage. All innovations begin with creating ideas. After this module you will understand what creativity is and how you, other people and groups become more creative. You will also get to know two creativity methods, brainstorming and design thinking.
7 videos1 peer review
Organizations receive many new ideas from employees, suppliers, and customers. But they often do not realize the innovative potential of these ideas because they fail to properly manage them. By studying this module and doing the associated exercises, you will understand the basic principles of idea management. You will learn how to select and evaluate ideas and in which situations we are likely biased when selecting and evaluating.
6 videos1 assignment
Implementation is about making sure that the ideas an organization has created and selected will be successfully executed and end up as a market-ready product or service. In this module, we compare two methods that are designed to improve the implementation process: stage-gate and lean. After the this module, you will be able to compare the two methods and determine which one would suit your company better.
6 videos1 discussion prompt
Successful innovating starts and ends with the people involved. In this module, you will learn how to create an organization that enables employees to be innovative and who can support the innovation activities of the organization. First, you will learn about the principles of structuring teams and the organization. Second, you will understand how leadership and diversity and critical aspects for successful innovation.
9 videos1 reading1 assignment1 peer review
We asked all learners to give feedback on our instructors based on the quality of their teaching style.
Instructor ratings
We asked all learners to give feedback on our instructors based on the quality of their teaching style.
Erasmus University: a top-100 ranked international research university based in Rotterdam, the Netherlands. Our academic teaching and research focuses on four areas: health, wealth, culture and governance. Erasmus University Rotterdam: make it happen.
Michigan State University
Course
Imperial College London
Course
Course
University of California, Irvine
Course
2,116 reviews
75.01%
21.06%
2.97%
0.42%
0.51%
Showing 3 of 2116
Reviewed on Jan 31, 2021
Good syllabus. Nice Videos. Good Knowledge Transfer! Thoroughly enjoyed the Learning experience! Happy to PASS with a Score of 100%. Thanks,RSM,ERASMUS University! -NagarajaKumar Krishnaswamy
Reviewed on Apr 18, 2022
It was a really well structured, right to the point and practical course which I really enjoyed. It also kinda wrap up my 2 yeras of works at an innovation center puls adding some new insight for me.
Reviewed on Jun 13, 2022
Very useful approach of innovation systems and management, but I miss more examples of framework and "how to". Afterwards is a good course and it worths for learning innovation systems.
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Earn a degree from world-class universities - 100% online
Upskill your employees to excel in the digital economy
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work.
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.
These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.