Overall the course was interesting and informative. Good for getting the first introduction to advertising. There were some moments that I wanted to point out for the members of the staff. As the speakers are not English natives, sometimes it was very hard to understand them, hence many times I had to refer to the transcripts, but some of them were very badly transcribed with many grammar mistakes to the point of distorting the meaning of the sentences. Nonetheless, overall it was a good course. Thank you.

The course was well structured. Theory, examples, case studies and interviews. It is quite excellent, if you are a beginner and trying to understand what exactly is Integrated Marketing Communication is all about. However, the course is a very basic introductory course, and you will need to explore more to get sufficient knowledge to practice the same.

The frameworks provided in this course, however, were quite useful in helping me develop my marketing campaigns for my startup. The same got good response.

Perhaps integrate more multiple choice questions within the instructional videos. There were some already, which I of course noticed, however — I think that driving your customer's engagement within this course will increase retention and completion rates. Deploying more multiple choice questions may help you achieve that. Also, perhaps some different styles of "knowledge testing" aside from multiple choice would make the course feel more value-added.

I think it's an amazing course in terms of information, because it's really complete and it gives you all the bases to understand the communication process in the Marketing Plan. It's a teorical course most of the time, so I 'd only suggest more examples in every topic to make it more dynamic, I mean, there could be more videos or images of ads, but just that. I learned a lot in this course and I definitely recommend it. Thanks a lot!

I would assume more videos in detail to make a better understanding in marketing communication tools. Reading sections can be found by searching by the learner so that is not the part that makes the difference. Nevertheless, I learned and enjoyed a lot during the course. The most fun part is the interviews with the individuals who play key roles in this area. Thank you!

The course work was clear and well organized. Sometimes I did not understand the Edna, the teacher which is fine however sometimes the corresponding transcript indicated that what I heard was correct and that the words she said did not make sense grammatically. Nothing to get hung up on as I received the idea, which is the point.

Actually there is no provision to give 4.7 Therefore I had to click 4!

Very Good Construction and Delivery of the Course

In each module more live examples of Ads, materials downloadble will further enhance

Also will appreciate if, in future if any enhancement, new modules are brought in, you can add it in My Account with Coursera

I liked the course but i was expecting more information on the digital module, since now digital is driving our lives and also the marketing campaigns. It´s not another tool, it should be exactly as the speaker from Sanitas said, an UMBRELLA that guides all the other communications.

Very informative with real life examples to back the theoretical content. Clear and concise lectures from a great professor. 4 stars just because I would have liked more visual representation of the content, and downloadable slides to make it easier to remember the content.

Good mix of concepts and interviews. Taken off one star only because several of the optional readings were books excerpts or papers not provided by IE business school as part of the course i.e. paid for 3rd party content. Otherwise good addition to the specialization.

It is really helpful .. I glad to have the opportunity to learn this course. All aspect of marketing is covered within one course so could say that it is complete within itself. Some points need to be elaborated more but still, I am satisfied with the way they taught.

Nice course, instructor is so pretty :p and gives all detail. But those who are weak in English , may face problem to follow. Never the less, good course from one of the best B-School in the world.(IE ranks 12 in Global MBA ranking by FT)

Great course! Liked how Professor Edna taught with examples and covered every topic smartly instead of trying to teach through lengthy marketing definitions. Last module could have been elaborated in terms of social media marketing.

The course was engaging with a good mix of readings, video lectures and industry expert modules. It helped me refresh my IMC concepts and amp up my conceptual readiness while working on creating communication campaigns at work.

Really great overview of Integrated Marketing Communications! However, the English translation is very hard to follow and is sometimes incorrect which makes it hard to understand certain parts of the course.

The content of the course is great! It will be very helpful for you if you are a public relations or marketing student. The only problem is, the accent of the lecturers can be hard to understand at times.

This was definitely a thorough and well-tailored course with engaging examples and industry commentary. As a introduction or refresher to marketing communications, I would highly recommend this.

amazing and beautifully taught by ada sayin . i learned a lot and will start my own venture soon thanks a lot for this course. this cpurse is really helpful in the field of marketing

Sometimes data are a bit outdated but generally, it answers the challenges of 2020. Readings are useful but it could be useful to get a bit more outline of the recommended articles.

El curso me ha gustado mucho, sin embargo una gran parte de las entrevistas con expertos me han resultado de poca utilidad. Muy buena la del ejecutivo de Sanitas, por ejemplo.

First two weeks were very valuable for me and correspond to what I was seeking for. I like the way the information is provided, with a lot of examples and interviews. Thanks.

Got an excellent understanding about marketing communication basics. But Expected More on how to integrate Public Relations, Digital Marketing in Marketing Communication.

Definitely covers fundamentals but does not feel very advanced or cutting edge. Perhaps content could be updated to 2011-2017 material. This mostly seems 1990-2000.

Very complete and even though some information may come off as something you can put off as knowing already, the course really dives into it for a deeper insight.

This course helps to understand better about marketing communications, learned about digital marketing, Search Engine Optimization and social media advertising.