Intellectual property is the currency of the tech world, with the world’s most valuable intellectual property assets dwarfing the value of their real-world counterparts. Apple’ trademarked brand was valued at over $100 billion as of 2017. J.K. Rowling’s Harry potter franchise has generated over $25 billion to date. But how did the law come to create such enormous value in intangible assets?
Introduction to Intellectual Property
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Introduction to Intellectual Property
This course is part of Intellectual Property Law Specialization
Instructor: R. Polk Wagner
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4.8
(961 reviews)
Beginner level
Recommended experience
Flexible schedule
Approx. 15 hours
Learn at your own pace
97%
Most learners liked this course
What you'll learn
Identify the various forms of intellectual property protection available under U.S. Law
Differentiate the advantages and disadvantages of intellectual property administration
Analyze effective intellectual property strategies through case studies
Examine alternatives to formal intellectual property protections
Skills you'll gain
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Assessments
11 assignments
Taught in English
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This course is part of the Intellectual Property Law Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course
This module will introduce the concept of intellectual property and explain how it creates value. You will learn about the major forms of intellectual property protection in the United States - copyright, trademarks, and patents, as well as alternative forms of intellectual property protection.
What's included
8 videos4 readings4 assignments1 discussion prompt
Why have intellectual property protection at all? This module examines the effect of intellectual property law on the modern economy, and the policy reasons behind providing intellectual property protection.
What's included
7 videos4 readings3 assignments
Intellectual property law is ever-evolving as society's needs change. This module examines alternative forms of intellectual property protection, and explores the benefits and drawbacks of those alternatives.
What's included
7 videos3 readings3 assignments1 discussion prompt
This module takes an in-depth look at the intellectual property strategies of three major companies across three very different industries: Apple, General Motors, and Novartis.
What's included
6 videos5 readings1 assignment1 peer review
Instructor
Instructor ratings
4.8 (254 ratings)Offered by
Recommended if you're interested in Law
Queen Mary University of London
Coursera Instructor Network
Arizona State University
University of Illinois Urbana-Champaign
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