Develop a broad understanding of how winning companies operate externally to create successful businesses, build strong market positions and grow profitably over the long term. This comprehensive course provides the knowledge to make informed career choices for students deciding on the next degree, emerging leaders exploring cross-functional opportunities, or entrepreneurs starting a new business.
Introduction to Business Management : Winning Externally
Introduction to Business Management : Winning Externally
Instructor: Devdip Purkayastha
Included with 
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
17 hours to complete
3 weeks at 5 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Crafting Market Research Strategies and Customer Segmentation to Identify Opportunities and Drive Market Penetration
Developing Value-Based Marketing and Communication Strategies to Enhance Brand Positioning and Customer Loyalty
Optimizing Sales Channels, Distribution Networks, and Selling Techniques for Maximized Revenue and Market Reach
Mastering Customer Service Management and Streamlining Supply Chain & Logistics for Operational Excellence and Sustained Customer Satisfaction
Skills you'll gain
Details to know
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Recently updated!
September 2024
Assessments
12 assignments
Taught in English
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There are 4 modules in this course
Begin your journey by understanding the foundational elements of market research and customer segmentation. Learn how to identify and analyze customer needs, market trends, and the competitive landscape. This module will equip you with the skills necessary to conduct effective research and develop targeted customer segments that align with your business goals.
What's included
10 videos4 readings3 assignments1 discussion prompt
Dive into the world of value-based marketing, where you'll discover how to create compelling value propositions that resonate with your target audience. Learn the principles of branding, advertising, and marketing communication that are essential for building a strong brand presence. This module emphasizes the importance of delivering value to customers through effective communication strategies.
What's included
10 videos2 readings3 assignments
Explore the critical aspects of sales channels and distribution strategies in this module. You'll gain insights into managing various sales channels, optimizing distribution networks, and understanding the differences between B2B and B2C sales processes. This module will also cover essential selling techniques that can enhance your ability to close deals and drive revenue.
What's included
11 videos2 readings3 assignments
Conclude your learning experience by mastering the key elements of customer service management and supply chain logistics. This module covers the processes and skills required to manage customer relationships, foster loyalty, and ensure efficient logistics operations. Learn how to optimize your supply chain to deliver products on time and maintain high levels of customer satisfaction.
What's included
10 videos4 readings3 assignments
Instructor
Offered by
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Frequently asked questions
No prior experience is required for this online business management course. Basic business knowledge is helpful, but a passion for learning is key.
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.