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Introduction to Events Management
Coursera Instructor Network

Introduction to Events Management

Marta Sotto-Mayor

Instructor: Marta Sotto-Mayor

8,832 already enrolled

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
4.8

(150 reviews)

Beginner level

Recommended experience

2 hours to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
4.8

(150 reviews)

Beginner level

Recommended experience

2 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Analyze the key components and phases of event management, from initial planning to post-event evaluation.

  • Design and implement effective event marketing strategies to attract attendees and sponsors.

  • Apply logistics management principles to ensure smooth event operations.

  • Evaluate different venues based on event requirements, budget and audience.

Details to know

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Assessments

1 assignment

Taught in English

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There is 1 module in this course

In the dynamic field of events management, understanding how to create memorable, impactful, and seamless experiences for attendees is crucial. This course introduces the fundamentals of event management, including planning, coordination, venue selection, marketing, logistics, and design. Emphasizing a hands-on approach, it equips learners with the skills necessary to execute successful events.

What's included

12 videos4 readings1 assignment2 discussion prompts

Instructor

Instructor ratings
4.7 (61 ratings)
Marta Sotto-Mayor
8 Courses17,251 learners

Offered by

Recommended if you're interested in Business Essentials

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4.8

150 reviews

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Reviewed on Nov 19, 2024

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Reviewed on Oct 8, 2024

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