This course is geared toward operating a multi-use, public facility, similar to Madison Square Garden (NYC), GIANTS Stadium (Sydney, AUS) and Utilita Arena Birmingham (UK). Multi-event arenas play host to sporting events, concerts, conferences, et al. and must be managed ethically and efficiently in order to be profitable and satisfy the millions of stakeholders served. This course will introduce topics such as contracts, sponsorship, security, insurance, public relations, broadcasting, media, fan engagement, and others that guide informed facility and management decision making.
Multi-Event Facility Enterprises & Management
Multi-Event Facility Enterprises & Management
This course is part of Data Analytics in Sports Law and Management Specialization
Instructors: Bruce Pitman
Included with 
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
6 hours to complete
3 weeks at 2 hours a week
Flexible schedule
Learn at your own pace
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
July 2024
Assessments
4 assignments
Taught in English
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This course is part of the Data Analytics in Sports Law and Management Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 5 modules in this course
This module covers multiple uses of public assembly facilities, including the importance of ownership and management considerations plus community impacts.
What's included
3 videos3 readings1 assignment
The content of this module includes legal considerations when contracting tenants of multi-event facilities. It also covers facility operating models, insurance policies, and risk.
What's included
4 videos1 reading1 assignment
This week, students will be exposed to how management uses data to drive performance and revenue.
What's included
3 videos1 reading1 assignment
This module explores the segments within event management.
What's included
6 videos1 reading1 assignment
This module provides insight into a job search in the sports industry.
What's included
2 readings1 peer review
Instructors
Offered by
Recommended if you're interested in Leadership and Management
Ludwig-Maximilians-Universität München (LMU)
Rutgers the State University of New Jersey
University of Colorado System
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