This course is geared toward operating a multi-use, public facility, similar to Madison Square Garden (NYC), GIANTS Stadium (Sydney, AUS) and Utilita Arena Birmingham (UK). Multi-event arenas play host to sporting events, concerts, conferences, et al. and must be managed ethically and efficiently in order to be profitable and satisfy the millions of stakeholders served. This course will introduce topics such as contracts, sponsorship, security, insurance, public relations, broadcasting, media, fan engagement, and others that guide informed facility and management decision making.
Multi-Event Facility Enterprises & Management
Multi-Event Facility Enterprises & Management
This course is part of Data Analytics in Sports Law and Management Specialization
Instructors: Bruce Pitman
Included with 
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
6 hours to complete
3 weeks at 2 hours a week
Flexible schedule
Learn at your own pace
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
July 2024
Assessments
4 assignments
Taught in English
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This course is part of the Data Analytics in Sports Law and Management Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 5 modules in this course
This module covers multiple uses of public assembly facilities, including the importance of ownership and management considerations plus community impacts.
What's included
3 videos3 readings1 assignment
The content of this module includes legal considerations when contracting tenants of multi-event facilities. It also covers facility operating models, insurance policies, and risk.
What's included
4 videos1 reading1 assignment
This week, students will be exposed to how management uses data to drive performance and revenue.
What's included
3 videos1 reading1 assignment
This module explores the segments within event management.
What's included
6 videos1 reading1 assignment
This module provides insight into a job search in the sports industry.
What's included
2 readings1 peer review
Instructors
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ESSEC Business School
University of Colorado Boulder
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Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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