Marketing Management: What Is It and Why Does It Matter?
January 22, 2025
Article
(780 reviews)
Recommended experience
Beginner level
There are no prerequisites for the course
(780 reviews)
Recommended experience
Beginner level
There are no prerequisites for the course
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Learners who complete the course will:
- gain an understanding of different business models - learn strategies for naming their business - create customer personas - create their brand identity - create their Unique Value Proposition and learn how to make their business stand out from their competitors - know every step needed to build their website including best practices - production do's and don'ts for copywriting, photography and video - have a pre-launch checklist and website maintenance - gain foundational knowledge of marketing and pr - create a Pitch Deck about their business that they can deliver to potential partners and investors
In this module, you will learn about defining your online business, opening a business bank account, the value of customers, branding your business and differentiating you from your competitors.
21 videos12 readings4 assignments
In this module, you will learn to create and launch a website for your online business.
11 videos10 readings4 assignments
In this module, you will explore the production end of developing and using a website, quality check your site, and look at metrics before launching your site.
12 videos10 readings4 assignments
In this module, you will explore daily business operations and marketing strategies for long-term sustainability.
17 videos14 readings4 assignments
We asked all learners to give feedback on our instructors based on the quality of their teaching style.
The State University of New York, with 64 unique institutions, is the largest comprehensive system of higher education in the United States. Educating nearly 468,000 students in more than 7,500 degree and certificate programs both on campus and online, SUNY has nearly 3 million alumni around the globe.
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780 reviews
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Reviewed on Oct 6, 2024
This course gave me a deep knowlegde about online business, Now I am eager to start an online business. Thank you very much to coursera, the CEO of Ruffina.NYC and the state University of New York.
Reviewed on Jun 11, 2024
I learn so many things about e commerce. AS a matter of fact the articles given is so brilliant and the instructor is also good with deeper knowledge
Reviewed on Jul 18, 2021
Beautifully structured and well supported with documentation to start me off. I plan to review all the steps when getting closer to launching my business idea.
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