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Launching Your Music Career

Launching Your Music Career

This course is part of Musician’s Professional Toolbox: Your Portfolio Career Specialization

Instructor: Jeffrey Nytch

Included with

Learn more

5 modules

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

8 hours to complete

Flexible schedule

Learn at your own pace

5 modules

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

8 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Articulate your Unique Selling Proposition.
Use the Business Model Canvas to determine the core functions required to effectively manage your portfolio career.
Complete a comprehensive growth and recruitment plan for your teaching studio and identify the competitive landscape.
Seek out and book performance opportunities in a variety of settings.

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

4 assignments¹

AI Graded see disclaimer

Taught in English

91%

of learners achieved a positive career outcome

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

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Build your subject-matter expertise

This course is part of the Musician’s Professional Toolbox: Your Portfolio Career Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 5 modules in this course

Launching a career in music is an exhilarating and transformative journey that requires passion, dedication, and a strong commitment to artistic growth. This course is designed to equip musicians with the knowledge and skills to navigate the business side of their music career. This course covers a range of essential topics that will empower musicians to take control of their artistic journey and thrive in the industry.

In this course, you will gain invaluable insights into effectively managing a successful gigging career. From identifying suitable venues to taking charge of bookings, you will learn the essential skills needed to navigate the dynamic world of live performances. By utilizing the Business Model Canvas template, you will develop a strategic approach to planning and executing your career goals, ensuring you stay on track and achieve long-term success. Setting up, promoting, and growing your teaching studio is another essential aspect covered in the course. Learn how to establish a thriving teaching practice, identify your Unique Selling Proposition (USP), attract and retain students, and utilize marketing techniques to promote your teaching services. After completing this course, you have the skills and knowledge necessary to become a self-sufficient music entrepreneur and to unleash your full potential as a musician in today's dynamic music industry. This course can be taken by itself or as part of the “Musician's Professional Toolbox” specialization.

Module details

In this module, you will learn the essential elements in a typical portfolio career, helpful mindsets for self-management, and how to manage the various components of the business that is You.

What's included

3 videos4 readings1 assignment3 discussion prompts

3 videosTotal 72 minutes

Be Your Own Manager21 minutes
Introduction to the Business Model Canvas19 minutes
Applying the Business Model Canvas31 minutes

4 readingsTotal 22 minutes

Course Updates and Accessibility Support1 minute
Welcome Musicians!1 minute
Assignments and Honors Track10 minutes
Download a Business Model Canvas template10 minutes

1 assignmentTotal 20 minutes

Business Model Canvas20 minutes

3 discussion promptsTotal 30 minutes

Meet Your Peers!10 minutes
General Discussion Board10 minutes
Business Model Canvas10 minutes

In this module, you will learn how to land gigs, work with booking agents and venues, and create a steady and stable income stream from freelance performance.

What's included

2 videos1 reading1 assignment1 discussion prompt

In this module, you will learn key questions you should answer before launching a teaching studio, including identifying your target market, understanding the competitive climate, and determining your “Unique Selling Proposition.”

What's included

2 videos1 assignment1 discussion prompt

In this module, you will learn how to expand your studio and create community among your cohort of students.

What's included

2 videos1 assignment1 peer review1 discussion prompt

In this module you will complete this specialization by either publishing a professional-grade website or completing a comprehensive growth and recruitment plan for your teaching studio.