What Is Programming? And How To Get Started
January 28, 2025
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This course is part of Organizational Leadership Specialization
Instructors: Greg Carpenter
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The success of every organization depends on attracting and retaining customers. Although the marketing concepts for doing so are well established, digital technology has empowered customers, while producing massive amounts of data, revolutionizing the processes through which organizations attract and retain customers. In this course, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and develop the data science skills to lead more effectively, allocate resources, and to confront this very challenging environment with confidence.
In this module, we will explore the changes that the digital age has empowered consumers and the impact of that change on how firms create value for consumers and competitive advantage in the process. We will explore the strategy development process, the role of brands, and the the successful evolution of brands over time.
7 videos3 readings1 peer review
In this module, we will explore the concept of corporate culture and how you as a leader can help create a culture well suited for the digital age. We will explore the nature of culture, the values of successful firms, how firms adapt to change, empower individuals, and unleash growth.
6 videos1 peer review
Why the data explosion in marketing has made an understanding of Big Data and Analytics essential for Leadership through Marketing.
6 videos1 assignment
Get started with a Working Knowledge of Data Science by learning a simple framework that will help you catch a large fraction of the bad analytics you encounter on a regular basis.
11 videos3 readings1 peer review
We asked all learners to give feedback on our instructors based on the quality of their teaching style.
Instructor ratings
We asked all learners to give feedback on our instructors based on the quality of their teaching style.
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
Dartmouth College
Specialization
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Coursera Instructor Network
Course
University of Maryland, College Park
Course
458 reviews
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Reviewed on Jun 1, 2018
Excellent course, taught by real experts with content that you can apply to your work immediately.
Reviewed on May 14, 2016
Lectures were well thought out. Assignment 4 was very tricky and needs a little rework. Overall, really enjoyed t
Reviewed on Aug 18, 2019
I had no clue about Marketing and this course inspired me to take more courses related to Marketing
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