Many social issues are within the realm of public policy and civil organizations (NGOS), but corporations can also enable and champion social change. The business of business is more than business. As more and more companies engage in corporate social responsibility (CSR), they need to understand the ultimate users’ perceptions and motivations. This course, taught by Professor Jagdish Sheth, 2020 Padma Bhushan Award winner for Literature and Education, includes examples such as environmental sustainability, mindful consumption, and the United Nation’s Sustainable Development Goals (SDGs) Planned social change requires understanding customers’ predispositions and their actual behavior.
Strategies for Planned Social Change with Jagdish Sheth
Strategies for Planned Social Change with Jagdish Sheth
This course is part of Customer Centricity with Professor Jagdish Sheth Specialization
Instructor: Jagdish Sheth
Included with 
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
5 hours to complete
3 weeks at 1 hour a week
Flexible schedule
Learn at your own pace
Skills you'll gain
- 5. Understand why rules and regulations become necessary when customers have negative predispositions and lack desired behavior
- 1. Understand how to participate in social change
- 4. Understand how to identify customers with desired behavior but negative predispositions
- 3. Understand how to identify customers who have predispositions but no desired behavior
- 2. Understand how to effectively link corporate social responsibility and social causes
Details to know
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Assessments
2 assignments
Taught in English
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This course is part of the Customer Centricity with Professor Jagdish Sheth Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 2 modules in this course
In planned social change, the focus is more on programs than on users. This module suggests shifting to a user centric approach for handling drinking, gambling and other social issues. With the rise of social media, social issues such as acrimonious debates and consumption culture are being exacerbated.
What's included
14 videos4 readings3 discussion prompts
What's included
12 videos1 reading2 assignments1 peer review
Instructor
Offered by
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