In this course, you will gain a competitive edge with our focus on market research's pivotal role in business strategy. Learn to differentiate between data types, apply various research methods, and turn insights into actionable outcomes. Understand why data-driven decision-making is essential in today's business landscape and how it can propel your company forward.
Market Research Essentials for Marketing Management
Gain insight into a topic and learn the fundamentals.
Beginner level
No prior experience required
3 hours to complete
3 weeks at 1 hour a week
Flexible schedule
Learn at your own pace
What you'll learn
Understand the importance of market research
Learn how market research can help explore new hypotheses and ideas that arise from insightful analysis
Comprehend how some companies' business models are centered around data
Skills you'll gain
Details to know
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Recently updated!
September 2024
Assessments
1 assignment
Taught in English
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There is 1 module in this course
In this course, we will explain why market research is crucial. Analysis alone is insufficient; new hypotheses need to be explored. This course covers different data types, such as primary and secondary, qualitative and quantitative, and various market research methods, enabling you to know when to apply each one.
What's included
4 videos4 readings1 assignment
Instructor
Offered by
Recommended if you're interested in Marketing
IE Business School
Illinois Tech
University of London
Coursera Instructor Network
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.