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Learner Reviews & Feedback for Market Research and Consumer Behavior by IE Business School

4.4
stars
4,745 ratings

About the Course

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Top reviews

NS

Jun 28, 2020

Nice and systematic presentation of the contents help to gain the knowledge to anyone.

Really nice and helpful for me , it develops a basic ideas of market and customer relations understanding.

DV

Oct 18, 2018

This is a very complete course, with a lot of interesting concepts. People without formal studies on marketing who want to have overall, strong and relevant understanding should start right here!

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501 - 525 of 1,024 Reviews for Market Research and Consumer Behavior

By Aiswarya A

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Aug 28, 2020

good course

By REGITA H T

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Jul 26, 2020

good course

By Haripriya J

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Jun 23, 2020

informative

By K V S R

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May 20, 2020

yes use ful

By Sheikh R S R

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Apr 30, 2020

Amazing one

By LIN Y

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Feb 14, 2020

適合初學者，清楚明瞭。

By Shadman A

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Sep 5, 2019

keep it up!

By Joyleen

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Mar 26, 2019

很系统 有条理 概念化

By diananda

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May 30, 2018

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By Vincent Z W

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Sep 21, 2017

Very useful

By Le N

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Sep 10, 2017

nice course

By ROHAN T

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May 8, 2023

Wonderful.

By Monika M

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Sep 16, 2021

so excited

By Dr. A N

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May 5, 2020

Excellent!

By 0136 R I

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Apr 12, 2020

Awesome!!!

By faris a

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Feb 6, 2019

good couse

By vishal T

•

Oct 11, 2024

very good

By Hossam F

•

Nov 3, 2022

excellent

By Alexandre B

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Mar 11, 2022

excellent

By Tanmay k

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Dec 28, 2021

Good One

By VU T T

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Aug 24, 2021

very good

By Pritam B

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Apr 29, 2021

Excellent

By Ryan D

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Feb 13, 2021

Thank you

By Shouq S A

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Sep 30, 2020

thank you

By Khyati D

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Sep 24, 2020

excellent