Learner Reviews & Feedback for Market Research and Consumer Behavior by IE Business School
About the Course
strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision
problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and
accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the
consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a produc...
Top reviews
S
Apr 9, 2020
Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.
DV
Oct 18, 2018
This is a very complete course, with a lot of interesting concepts. People without formal studies on marketing who want to have overall, strong and relevant understanding should start right here!
501 - 525 of 1,034 Reviews for Market Research and Consumer Behavior
By MANJUSREE R P
•Dec 25, 2020
Very useful
By Britto K S
•Nov 27, 2020
Good course
By MUNGULA N R
•Nov 18, 2020
GOOD COURSE
By MS. S S
•Sep 4, 2020
very useful
By Aiswarya A
•Aug 28, 2020
good course
By REGITA H T
•Jul 26, 2020
good course
By Haripriya J
•Jun 23, 2020
informative
By K V S R
•May 20, 2020
yes use ful
By Sheikh R S R
•Apr 30, 2020
Amazing one
By LIN Y
•Feb 14, 2020
適合初學者，清楚明瞭。
By Shadman A
•Sep 5, 2019
keep it up!
By Joyleen
•Mar 26, 2019
很系统 有条理 概念化
By diananda
•May 30, 2018
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By Vincent Z W
•Sep 21, 2017
Very useful
By Le N
•Sep 10, 2017
nice course
By ROHAN T
•May 8, 2023
Wonderful.
By Monika M
•Sep 16, 2021
so excited
By Dr. A N
•May 5, 2020
Excellent!
By 0136 R I
•Apr 12, 2020
Awesome!!!
By faris a
•Feb 6, 2019
good couse
By Sehiry m
•Feb 26, 2025
excellent
By vishal T
•Oct 11, 2024
very good
By Hossam F
•Nov 3, 2022
excellent
By Alexandre B
•Mar 11, 2022
excellent
By Tanmay k
•Dec 28, 2021
Good One