This course lays the foundation of marketing analytics. You’ll learn the basic principles of marketing, the role data analysis plays in digital marketing and how data is collected and managed.
Marketing Analytics Foundation
Marketing Analytics Foundation
This course is part of multiple programs.
Instructor: Anke Audenaert
86,036 already enrolled
Included with 
Gain insight into a topic and learn the fundamentals.
4.8
(1,999 reviews)
Beginner level
Recommended experience
Flexible schedule
Approx. 11 hours
Learn at your own pace
98%
Most learners liked this course
What you'll learn
How data and its measurement inform a marketing action
Basic principles of marketing
How data is collected and the regulations around its collection
Skills you'll gain
- Category: Data Analysis
- Category: Marketing
- Category: Digital Marketing
- Category: Marketing Analytics
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
18 assignments
Taught in English
Build your subject-matter expertise
This course is available as part of
When you enroll in this course, you'll also be asked to select a specific program.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 4 modules in this course
This week you will learn the importance of data and analytics in marketing and how they inform marketing decisions. You’ll also be briefly introduced to basic marketing principles.
What's included
16 videos5 readings3 assignments
In week 2 you will gain an understanding of how data is collected and used in digital marketing. You will learn the difference between first, second and third party data and will get an overview of the Facebook pixel and its use.
What's included
15 videos2 readings3 assignments
This week you will learn how spreadsheets are used to visualize and analyze data for marketing. You will be introduced to Google Analytics and Facebook Ads Manager and how these tools are used to provide data for marketers to analyze.
What's included
12 videos4 readings9 assignments
In the final week you will learn about the regulations around gathering and using online data and consumer’s rights.
What's included
11 videos2 readings3 assignments1 discussion prompt
Instructor
Instructor ratings
4.9 (688 ratings)Anke Audenaert
Meta
39 Courses747,511 learners
Offered by
Meta
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Learner reviews
Showing 3 of 1999
4.8
1,999 reviews
- 5 stars
82.71%
- 4 stars
13.69%
- 3 stars
2.34%
- 2 stars
0.79%
- 1 star
0.44%
FA
5
Reviewed on Oct 24, 2022
AH
5
Reviewed on Oct 17, 2022
JI
5
Reviewed on Jul 8, 2022
Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.