Very well made course with clear lectures and good supporting materials (readings and videos).

Up to date content. I particularly liked the interviews of industry insiders.

Improvement suggestion: the homework assignments could be more specific in order to challenge the participants more and add to the learning experience.

Professor Yao did a nice job highlighting the advances in online and mobile marketing. The content is very up-to-date and his lectures are engaging. In addition, the interviews with various media and marketing professionals (Trade Desk, Illini Athletics) added real-world content to the lectures.

Covers the topics of both digital and traditional marketing channels:

-Radio, Television, Newspapers, Magazines, Out-of-Home Media

-Social Medias, Blogs, Websites, Streaming and other online platforms

ROI (Return over Investment), Consumer Decision Journey, Digital Marketing Evolution

The lectures and questions have broadened my understanding and knowledge of digital marketing. Again, it has given me possible research takeaways as an academic. I will recommend the course as an excellent resource for academics, professionals and policy implementors.

While this was an absolutely brilliant course and it helped me grasp the basics pretty well, I believe it is time to update some of the content since Digital media platforms keep changing an bringing out new features, the consumers also need to be targeted differently.

It's a great topic, but some topics and links are off to date, You need to update some topics and links.

Also the Professor Rhiannon Clifton should try to read less and explain a little bit more.

But in general, it was a good course, I learned a lot.

The course offers a good mix of media used for the lectures. The book that accompanies the course is worth reading. The assessments and quizes are good to handle when completing all lectures and readings.

The course requires some pre knowledge.

The course was harder than the other courses offered. However, it was a great added learning experience to have. The concepts taught were very eye opening to the real world and how large companies function in the current fast paced era.

I think it is a good MOOC, but is the less interesting mood of the specialized course. Still, it has a lot of information, and extra sources that help me. The teacher seems a little confused some times an use to distract me.

A very good and comprehensive course providing in-depth information about digital media and marketing. The charts could have been a little more structured in my personal opinion, but apart from that everything was perfect!

This course has really been helpful to me. I now have knowledge about online marketing, content marketing, digital media, Google Ads and Facebook Ads.

It is really an excellent course and I recommend it to everyone

I had the feeling the lectures was at the beginning little messy, unstructured with a lot of information at once. Later on you get used to and find it quite informative and easy to follow.

Liked the content and picked up skills I can apply today. Some of it was repetitive which dragged the course a little longer and many short videos that could have been condensed.

the explanation on the videos are great, but it need to be more dynamic... seriously.. I can see that Mike knows a lot, but there must be another way to present his knowledge.

The structure of the course was not as organized and well laid out as the previous courses in the specialization. However, the content was informative and very applicable.

Me gustó el curso, pero está dividido en demasiados videos. Hay incluso algunos que solo duran 1 minuto, tal vez sea bueno alargarlos o combinarlos con otros videos.

Lots of good information - but ironically, this is the course that reminds marketers that broken links are inexcusable....even as this course has broken links.

2 feedback: (1) The reports referred in the course are old (not the current year/latest). (2) I couldn't learn India / Asia specific trends and best practices

Was very interesting to learn on new technologies applied to advertising and the assessments make us really study the topics and consolidate the learning

I found the course very informative and the Professor very knowledgable. It provided a very good basis of understanding for the digital marketing space.

Es bueno, lo malo es que lo complete desde octubre y no he recibo mi certificado, no se que pasa, no se comunicarme con Ustedes, qué debo hacer.

Out of all the courses for the digital marketing specialization, I thought this was the more informative and directly related to my line of work!

Very interesting topic. There was a lot for me to digest. I had an easier time following the downloaded notes while watching the lectures.

Some of the information covered is basic but love the section on programmatic advertising. That alone is worth the price for the course.

The slides were too brief, felt presenter at times was reading off a script which made some of the lectures less interesting to follow.