Good course with plenty of content to learn and discover. A little harder and more time-consuming to complete than others. Definitely not well built for international students

It is a good learning experience with hands-on exercises. This course provides insight into business & marketing in general. The concept of 4Ps is quite interesting and valuable

This course is great. Very interesting world of digital marketing out there that i wasn't aware existed. Found some new great things in the world thank you so much for sharing!

Professor was very knowledgeable and experienced and provided excellent guidance. Still, the course could have been more detailed. but the peer review tasks were interesting.

This was really great experience and the platform you provide to learn is really good for gaining knowledge as well as for future.Thank you for sharing knowledge and for all.

I think I've gained new information in the transformation from physical to digital era, you will know more on the marketing mix in digital perspective.

I recommend this course

The course give you a basic knowledge about different innovative companies ,help us to understand how the digital marketing has been change the world and the way we interact

Very good course. I learned a lot. The phone app needs some work, and the page kept telling me I was overdue with my assignments when I wasn't. Maybe you could work on that.

I found this course really fascinating. The key concepts, academic insights, exercises and assignments; all contributed towards real world and practical learning experience.

Buenas tardes,el curso me parece interesante,no se ingles y no entiendo,me doy de baja al curso,cobran por el certificado,no tengo dinero.

Gracias

Ana Laura Mendoza Acevedo

I absolutely had no idea about marketing before taking up this course and now I feel much more confident with the marketing skills that I have gained throughout the course.

This course is great, and your case studies make it easier to learn and understand, i just wish you would remove the questions that weren't related to marketing in any way.

The course covers the foundation of Marketing in Digital World. However, the course will be better if Mentors get involved more in the case study discussion and peer review

The most of the material is very good, however, some of the lecture texts have more than 3 years old and in this digital topics, they have to be the most recent possible.

It was great course, full of insights and good content. I just wished it would have been more updated. Overall, it was great starting the Specialization with this course.

This was a great course. It helped me a lot about the digital tools that we use in our daily life. The course is well designed and should be taken by Marketing students.

Professor Aric is quite lucid in explaining the concepts and ideas. This course is really helpful for those looking to build fundamental knowledge of Digital Marketing.

It's a great course with very interesting case studies and inputs, but most of them date of 2007 and I think they might be updated with the new researches of 2015-2017.

I very much enjoyed the course because it is really based on "learning by doing" . I have enjoy the practical cases, although some of them are not applicable in Europe.

Really good course! I liked the structure, the materials, and most assignments. I felt like I gained valuable knowledge; this is a good introduction to marketing today!

Extremely helpful course, got to learn a lot! But i was expecting some social media techniques, on how to advertise and make online business on instagram, facebook etc

I like this course, it gave a preview to digital marketing. This course elaborate how digital era change 4Ps in Marketing mix. The case study presented were relatable

I have learnt so many new things, startegies that multiple organizations have used and implemented.

I have not got my Certificate yet. Can you please provide me one.

Very simple. Almost too simple. Fortunately, this seems to be an intro course, as the next courses in the specialization are much more specific with better content.

Wonderfully designed course. Great insights about co-creation, pwyw and other concepts. Thanks to the instructor for wonderful exercises. They were really relevant.