Excellent Course. Very well researched and up to date content. Couldn’t help but wonder how much research actually underwent into making this MOOC so engaging and enjoyable. Kudos to Gies business school for creating this exemplary of a MOOC

This course is great. The material is updated and good. Professor Rindfleisch is an excellent teacher and manages to explain complex things clearly and briefly. I also like the choice of additional readings. I strongly recommend this course.

Aric is an amazing professior who is passionate about Digital Marketing, which is evident in the way he has structured the course, his knowledge and understanding of this evolving concept, and his ability to explain and teach the course in a

It was an enjoyable course that you can learn and think about latest marketing trend. Even when I am writing in here, I know that giving feedback to this course shows that it increase my loyalty to Coursera. Thank you for this opportunity.

amazing course, full of new insights, nice peer assesment homeworks. I loved everything about this course! the trainer is amazing, and i liked how everything is up-to-date. i really hope i can get a better job now that i have finished this

It was a great experience and i learned a lot from this course. It gives you a very good basic start to continue growing in the field. Aric is a very inteligent but also very interesting lector and i am very grateful for the opportunity.

I am a newby in digital marketing. This course taught me the very foundation of marketing which is the marketing mix or the 4ps. If you want to learn the basics of digital marketing, this course is a great start of many courses to finish.

An excellently designed and delivered course. Prof. Aric has delivered relevant lectures with relevant examples. The industry based case studies have been apt for the course and finally assignments help in enriching the knowledge gained.

I love this course and I like my instructor, he is so clear and has good knowledge. I was so excited about every lesson. I get many things from this course and understand digital Marketing deeply. Thank you Coursera and thank my teacher.

Excellent course! Big thank you to Prof. Rindfleisch, the course was very comprehensive, interesting and easy to understand. I definitely recommend this course to anyone who wants to have some interesting insights into Digital Marketing.

Very interesting course, easy to follow on the internet, with a lot of different materials : lectures are good, reading very interesting and well chosen, interviews help widening the subject. Only critic is that examples are US-oriented.

Thank Mr. Aric for useful knowledge. This is a course that provides basic knowledge for those who are starting to learn Digital Marketing. It's really basic and easy to understand. The case studies are interesting and will surprise you.

Dear Professor Rindfleisch and Mary Alice,

Thank you very much, great course. You focused on 8 good applicable tools related to the 4 Ps of the Marketing Mix. I look forward to the next course. Regards, T, Tino Bernal Janna Orlando, FL

Its was very fantastic course and really interesting for me . It give me introduce about digital marketing and how it would be benefits for business in today . Really nice and all the course module are update to date and helpful for me.

First of All, I'd like to thank Dr. Aric for this awesome course as he simplified the information and his strategy of engaging me in the tremendous activities it's enriching my knowledge through realistic exercises.

Again thanks Dr. Aric

It was just a superb learning experience! Thanks to Prof Aric for delivering excellent lectures. Course content is very good. I think i learned better in online environment that i could have in classroom setting. Thanks once again Prof.

The only review I have, that is their some exercises that are not available for all students according to their location.

Also, the course is not updated as there are some new researches arise for the used examples (3D printing, etc...)

Excellent course, both for beginning and experienced marketeers. Loved the way the course focuses on explaining specifically -and with great examples= how the 4Ps theory of Marketing is being transformed by consumers in the Digital Age.

This course was so thoughtfully designed. I have no formal marketing background but the instructor made the course so easier to understand. With the help of case studies and videos and quizzes, it was an excellent learning opportunity.

Perfect introduction to the digital world. Aric is not only succinct, he also brings to the table several very interesting and up to date technologies that will reshape the online marketing landscape in the next years.

100% recommended!

This is one of the best course that i have completed so far. The lectures, videos and the exercises are really helpful and informative and you get to learn a lot of things in digital marketing which will eventually help you in future.

The topics were very well presented... concise and to the point, engaging and interesting. Prof. Rindfleisch did a great job and I'm looking forward to taking more of the digital marketing courses offered by Gies School of Business,.

Eye opening and very insightful especially for a non tech native. Course was well planned, organized well and presented in very creatively. Assignments were very thought provoking and well thought out. Thoroughly enjoyed this course!!

Muy buen curso, el profesor está a la vanguardia de los temas y hace ejercicios en los que en verdad aprendes, además no se limita a mostrar diapositivas, usa opiniones de diferentes alumnos e invitados que saben del tema. me encantó.

I had a wonderful experiencing learning and gaining the basic knowledge of Marketing. I would like to thank each Professor who explained the topics so well and made it even more interesting with the case studies of various companies.