SN
Jun 27, 2020
This is my first course in Coursera and I loved it explicitly. Professor was kind, I loved his way of delivering lectures.Easy explanation and numbers of examples help me understand better.
Thanks.
MS
May 27, 2020
This is very helpful in making me learning about marketing in digital world. This is also going to be helpful for me in future. And as well the certificate of this will be beneficial for me in future.
By MOI-E P
•Jun 9, 2020
This course really helped me.
By Namara F
•Nov 4, 2020
The course is good very good
By Suvi K
•Oct 18, 2021
Kind of outdated concepts
By mian h
•Sep 17, 2021
too old and only theory.
By Gaurav T
•May 31, 2016
elementary .. good.
By Bhavesh T
•May 14, 2020
Good for learning.
By Darrick W
•Jan 9, 2016
Minimal substance
By Ghandur R P
•May 15, 2021
my name is wrong
By luis m o m
•Aug 1, 2020
Good course!
By Vanessa F
•Mar 16, 2017
Interesting!
By kartik a
•Jun 26, 2020
good course
By Shubham a
•Apr 13, 2020
It was goof
By Shweta G
•Jun 10, 2020
very basic
By VISMITHA M
•Jul 16, 2020
Excellent
By Jibran S
•May 31, 2020
Great
By Ismael S C
•May 5, 2020
Basic
By Narayan S
•Jan 14, 2021
Good
By Natalia L M H
•Nov 4, 2020
good
By richa g
•Aug 18, 2020
Good
By Blue B
•May 10, 2020
Nice
By Leeann R
•Oct 25, 2020
Ok
By Arlene K
•Jun 29, 2016
I think the content was quite interesting; as someone new to marketing, I was really looking forward to the lectures and exercises. However, the content was simply too much for me to complete. It's a bit ironic that a course about marketing missed its market. To give a bit more detail: there were 12 video lectures, 3 assignments that had to be done days before the end of the week to be peer-reviewed, and then I had to peer review others work, while also going through all the assigned reading. It seemed more like a courseload for a full time student or perhaps a part-time student. As online students typically are neither, I'm surprised the course content wasn't better managed. I take a lot of notes, so perhaps that's what slowed me down, but I also have a full time job and I intern on the weekends. I was hoping this course could easily be done in the evening hours. Other coursera courses provided an excellent balance of content and courseload, I'm disappointed that this course wasn't one of them. It seemed very useful and interesting.
By Matt F
•Jun 30, 2016
This course dedicates an entire week to very simple topics. The lectures could use some serious editing too. To help you understand what I expect, I'm taking this at the same time as I'm taking Wharton's Week 1 Entrepreneurship program. I've also taken Wharton's Intro to Marketing course which I highly suggest over this course. The quality is dramatically better. Getting Started: Agile Meets Design Thinking is a University of Virginia course that also is a great example of how these courses should be done. I'm hoping the next courses in the Digital Marketing Capstone are much better so that I'm not watching a lecture and counting how many times the professor pushes his glasses back up.
On the plus side, I did like the engagement this course encourages by forcing you to go to other websites & accomplish things as well as review your peers work. I wish your peer reviews had less of an outcome on your grade though. In my experience, many people did not even read the instructions on how to review the assignments.
By Miguel A
•Mar 29, 2019
I loved the lectures and the pace of the course work and the information is super interesting but it's also quite dated. Digital marketing by it's very nature is very dynamic and unfortunately these lectures while filled with great information are a bit behind the times. The worst part about the course is the assignments and the peer review structure. I like working at my own pace and unfortunately this course bogs you down by making you peer review others work before it will unlock some of the following videos or give you a grade. Now that in and of itself isn't an issue however there was almost never any work to review and you were always caught waiting for someone to submit their work before you could move forward, this was truly frustrating and very unfair in my opinion. Not to mention that fact that my work and peer reviews vanished at one point and I needed to resubmit the assignment all over again.
By Gaston V
•Aug 20, 2017
The quality is good but the scope is not.
It is not a comprehensive view of Digital Marketing basics for beginners, nor a deeper view of the key digital marketing topics for novice digital marketers. It covers to some depth an idiosyncratic set of topics within the digital marketing. The topics are mostly niche (e.g. 3D printing, price comparison engines), they aren't particularly important in the digital marketing world and in some cases a bit outdated. The topics appear to be in the course only because the professor has taken interests in them or written about them.
The scope of this course could be re-thought to cover at basic level what most digital marketing professionals would consider key topics of digital marketing.