Dr. Aric Rindfleisch is an excellent instructor. The concepts in this course are explained in a very simple manner and the case studies to an amazing job of reinforcing those concepts.

Very glad that I opted for this course.

Content was easy to understand and some of the core concepts have, in my case, found immediate professional application. This course is truly opening my mind to digital marketting, without making it overwhelming. Thank you.

Really loved the professor and all the content covered. It was timely and enjoyable - seeing some of the businesses and products I use in a totally new light. This reinvigorated my natural love of marketing and technology!

Being Able to gain knowledge of Digital Marketing is Something very Great

I'm Happy to be able to Complete the part one of the Course now looking forward to complete Digital Marketing specialization completely.

Thank you !

I have attended 4 digital marketing programs in the last 2 years but here I have learned a lot of new techniques and co-creation. Really useful and implementable. Faculty is awesome and utilized great examples for learning

Curso muito bom onde são transmitidos ótimos conceitos de forma clara e didática. Apenas acredito que seria positivo se o curso contasse com algumas atualizações para que alguns tópicos se adaptassem mais ao cenário atual.

Excellent course! It provides you knowledge about how digital tools are changing the way we see marketing. I learned lots of new things. Great course if you want to learn about how marketing is changing in the digital age.

I really enjoyed the structure of the course. The combination of small readings and videos, short practice quizes, hands-on case studies and exercises (plus the honors content) was extremely helpful. Great job! Thank you!

This is first course that I completed all the way through, and that too in just about 2 weeks. Very interesting, very well delivered. Take a bow, Sir Rindfleisch for making it feel like a friendly conversation throughout.

Awesome! More enlightenment to what is going on in the digital market. I really enjoyed the course and participated in all the exercises. Discovered a lot of brilliant ideas of what is going on in the world of technology.

I really liked it, it was relevant and up-to-date (2020)

The production quality is top-notch, the professor is wonderful, and I truly appreciate the PDF transcripts of the whole course! I cannot thank you enough for them!

It was great gaining so much detailed knowledge about marketing in a digital world.

Professor Aric Rindfleisch is an awesome instructor who gave a clear picture of every detailed topic in each an every part of the course.

Gives a nice overview on the effects of the digital medium to the 4Ps of marketing. Each topic covered in the 4 weeks was interesting and the cases to work on gave me an insight to where the markets are probably heading.

Firstly, i would like to thank our lively instructor. Never felt bored or distracted. I was so captivated in this course that I have finished this within a week! Learned marketing mix for the Digital World. Thanks a lot.

I like this course because it has diferent activities.

Its not about answering treaky questions but true learning and working around new interesting concepts. The must complete style. By far the best Coursera Ive took.

This course was so helpful for me because I am BBA student. This course helped me a lot in developing basic knowledge in digital marketing. I really enjoyed this class. I learned a lot and I really loved the approach.

Excellent content and range of subjects covered. Very useful to better understand the marketing strategies to better target the Z and Y generation based on academic researches and practical examples and recommendations.

good refresher -- my last marketing courses were 8 years ago. Good refresher before taking additional courses. (should note -- Marketing is not my main role at work ... took course to broaden my general business skills)

I have some experience with digital marketing and familiar with almost everything from this course, but now my knowledge more structured and filled with some basic terms and understanding how people learning marketing.

This course encourages me to integrate more into digitalisation in my daily life. Also, this course allows me to have skills in digital marketing useful in professional life. I thank you for giving me this opportunity.

Great case studies and explanations provided to understand the 4P of the Marketing Mix in a Digital world. Inspiring to dwell into digital marketing. Fantastic job by Dr. Aric Rindfleisch and his team! Congratulations.

The course was very clear, Its time management is good, the option of retrying the exercise or the assignment is very good under the instructions, the subtitles were very good and the lecture were clear and organized.

this course is really good to explore about marketing, sales, digital world etc.... i prefer others also to join this course so that it helps to know you to know better about how marketing can be done in digital world

This course was very useful. The methodology was so great for me, because there was a perfect mix between readings, videos and assignment, this allows you put in practice the content and your understanding was better.

I really liked this course. The teacher is very competent but also very kind. He explained the concepts of digital marketing in a simple way. In addition, the theory studied applies to really interesting case studies.