A very useful course for learning digital marketing. Very impressive lecture, challenging assignments which make you learn more since you need to experience by doing it for answering the assignments. A must-do course!

this course is amazing and help us understand the marketing strategies especially the 4ps and this course helps us improve our fundamentals in marketing hence this course is good if you pursue your career in marketing

This is one of the best courses. Aric's way of teaching and getting into the insights is awesome. This is one of those courses where you get in-depth knowledge of the topic. So I highly recommend to join this course.

Thank you Aric for your lectures on Digital Marketing, for me it was a journey to the past since I graduated in analog marketing in the 90´s and loved to discover all the new tools available for us in this proffesion.

El curso es muy bueno pero deberían de implementar subtitulos en español, hay lecciones del curso que están muy dirigidas a unas zonas especificas del mundo por lo que tuve algunos problemas como la parte de RedLaser.

This course included a ton of useful information, even for non-marketing business professionals who work with marketers. I also began to understand the waterfall release cycle my company uses more through this course.

This course gives the possibility to learn about some specific topics related to digital marketing in an effective way. The cases examined are very interesting and the explanations are effective without being boring.

By doing this course I have learned a lot which was never known before. Thank you to the UNIVERSITY OF ILLINOIS authorities. Many more thanks and gratitude to the Instructor of this course, Aric Rindfleisch. Thanks.

Excellent course thanks to everyone behind it all, the team including the teacher, continue with these initiatives to create many more professionals using these learning platforms. Cordial greetings to all of Panama.

I loved this course! It is a pity that the university where I study paid only for this course. For all remaining courses, you need to collect 333 euros ((((

But I want to complete the Digital Marketing Specialization

After being away from school for several years, I thought it was going to be a difficult process for me, yes I faced some challenges but overall it was a good course and I passed!!!! That I am totally excited about!

An outstanding course. Well structured with great levels of support for learners from mentors. Lectures were interesting and the professor seemed like a very nice guy. Supplementary reading materials were excellent.

The course was excellent ! I recommend for students or people how have their own business to take this course just generally understand about what is going on 21 century business world specially in marketing sector!

It was a great experience for me as an aspiring marketer in the digital age. All the information was beautifully explained. I am very glad that I was able to pass all the tests and gain new knowledge in this field.

Thank you very much! I learned so much and it's just the beginning! The material were accesible and easy to understand, we could check actual businesses and see how they worked according to the concepts we learned.

I Genuinely enjoyed learning this course. I am completely new to this field. It not only successfully generated my interest but created something inside me. I am very sure that I am going to use what I learnt here.

It was very helpful to learn how digital digital tools help in marketing products or services.The real world case studies included in this course was very exciting and worth fully.I really motivated by this course.

This is one of the most comprehensive courses made especially for a MOOC platform. It reinforces what you have learnt through Peer Graded assignments. The content is tailored to current standards and is up to date.

I think content is well-detailed, full of examples, up-to-date and easy to follow. However, discussion forums are not used in proper way. I would like to talk with peers about course content, not assignment review.

Good intro course, even though it would be nice to have more recommended readings from academic journals or textbooks with richer data and case studies that are up to date with recent trends (within LTM timeframe).

Being a graduated student from LSE I have see many exercises. I did not expected such an excellent course. I think it is one of the best courses in coursera. I am looking forward to continue for the specialization.

The course provided new perspectives of how marketing is influenced in the digital environment. I have learned not only about the traditional 4Ps but also its digital concept with great examples. Highly recommend!

This course taught about more of practical example than a theory study. Also all the examples he quoted is very high class. The assignment and peer evaluation are designed in the manner such a way very impressive.

What was really impressive about the course is the instructor Aric Rindfleisch. The way Aric teaches is great and makes the concepts really clear.

Doing Assignments are always a bonus to get more clarity of subject

This is a great first class for developing your basic understanding of digital marketing. The course was very interactive, the professor was engaging, and I learned a lot from this course. I highly recommend it.