I really liked the way sir Aric explained different concepts throughout the entire course. I just want to think him and surely i would be taking with me a much greater knowledge about Digital Marketing.

Very good course with good theory enriched with many examples

Nice and lively videos with students and professors at the University, good hands on cases.

Well done. special compliments to Aric Rindfleisch

Exciting, insightful and I really enjoed it. Amazing assignment from which I learned a lot and I loved the structure, feeling and professor. To the point and very useful!!! So happy that I've done that!

I get a better understanding of Marketing- related knowledge in the digital world with the informative course and the inspirational instructor. Hope to see more such quality courses. Thank you so much.

Case studies are the ones that I loved the most about this course. Real examples from real companies helped the way I think. Course materials are adequate and up to the date. Thank you for your efforts

I enjoyed this from the start till the end. Really loved the extremely informative case studies and how fun is was to learn this course. gave me a good grasp of how marketing works in the digital world

I would give it 4.5. Just because of one or two irrelevant questions in case studies like how many lives do you get when you watch a video in freemium study. Otherwise it was perfectly designed course.

in depth knowledge about digital marketing and all its dimensions , digital tools, how firms can improve their marketing , new method , how to blend new technology in traditional marketing practices.

Firstly this was my first experience of learning and it was a great experience of mine I found the format thoroughly enjoyable. the case study system is great and the peer reviews.

Thank you for this

This course was so helpful for me because I am marketing student and I don't have prior knowledge of digital marketing, this course helped me a lot in developing basic knowledge in digital marketing.

Fabulous course with a great teacher! I've loved this first step of the specialization and I want to thank Professor Aric Rindfleish for his compelling and inspiring lessons. I recommend it strongly.

Fantastic course with interesting activities/assignments and an equally fantastic instructor whose energizing presentation style keeps you engaged through the whole course! I definitely recommend it!

Thank-You professor, I expanded my knowledge on how 4Ps are influenced/ changed by technology. In fact, i have already used these examples in my class. Very useful. Once again thanks a lot professor.

I really enjoyed every lecture of this course, it opens new horizons for any digital marketers. It's interactive with really interesting cases.

Very updated and the information are really up to date.

very happy to learn and upgrade and leverage my knowledge and experience on the marketing major physically and digitally, thanks a lot for Illinois and coursera team for the great work and support,

Wow this professor r is outstanding! I have taken a million moocs and notice that professors from chicago are always the best! Lots of work with this class so I must like being pushed. Thank you!!!

It is one of the best learning course that I have enrolled so for. Sir explained everything in such a manner that I was able to connect with the market itself. That's the real beauty of this course.

The course is wonderful. I learned so many things that I was unaware of. It is different from digital marketing courses on other platforms. I am sure it will help in improving my freelancing career.

I really like this course on marketing in digital world and I learn many new things in this course how to marketing our new product if we started our new business. Thanks for this beautiful course.

Nice and good Experience of work in an organisation and company and I have hard work it for and all assignment I have done good and brilliant and I learned a new skill of presentation.

Thank u a lot

Great! This first course is an awesome introduction to the digital marketing world. It will change your mind and will open your eyes to show what it's already happenning and you didn't realize yet.

Really interesting & thought-provoking course. I'm hoping that Aric Rindfleisch will teach further classes within the Digital Marketing specialisation. Thank you for the insightful lectures, Aric!

Already took 5 courses, so far I like this one best. Delivery is not boring, content so rich, plus it has essay assignment for every module, which makes me learn the module better. Very satisfied!

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

Great course, and the well chosen case examples like Threadless, Thingiverse and Local Motors brought alive and reinforced understanding of concepts like crowdsourcing, 3D printing and co-creation