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The only reason I'm giving this course 5 stars is because it's great for beginners marketing. The vast majority of the content I already knew and for some reason I thought this course would be a little more advanced.

If you have little to no background of marketing, take this course. It will be great.

However if you do have a fair amount of marketing knowledge, this course will simply reiterate what you already know.

Excellent course for Marketing beginners! I found its content very helpful and loved Professor Aric’s videos. I tried very seriously to absorb all the knowledge provided in order to take full advantage of it. I am looking forward to taking a deeper dive into all these concepts ahead in the rest of the courses and hopefully complete the specialization. Thanks Coursera and University of Illinois for sharing knowledge to the world!

I really enjoyed the first course in the Digital Marketing specialization and am looking forward to #2. I learned a lot of the basics of marketing and how it applies in a digital world including: Product, Promotion, Placement and Price. The exercises are relevant, engaging and fun. I also enjoyed the brief Campus Spotlight segments where you can learn a bit more about a professor and his/her area of research. Thanks UIUC !

I would like to thank coursera for providing me with this platform where i could upskill and reskill myself and especially my able instructor of this course Mr. Aric from Gies School of Business whose perspective provided me new insights into marketing as a whole and digital marketing in particular and with his extensive use of real life case studies and hands-on assignments this course proved to be a real game-changer.

Truly enjoyed the course. I would say something about Prof. Aric. He's just the best teacher in my eyes as I have never been bored watching his lectures. Sense of humour is great to keep the attention and which is a big issue in online classes. Thanks, Mr Aric for your excellent teaching style with lots of case studies and real-life examples those really helped to understand the terms of the complex digital marketing. :-)

the contents are easy to understand, very well represented with example. during the course we have various methods to grasp the topics. the videos make you feel classroom taste. the simple and easy language to grasp. The honest assignments will help understand particular topics in details.

Its fun to learn the course but due to sudden work pressure i couldn't completed the course on 4th week rather completed on 5th week.

I enjoyed taking this course.

My profession is not Marketing but I have decided to learn about it since everything is turning digital.

In my line of business I am also searching for digital media attention and trying to reach more targeted clients. I take care of my web page, Facebook and Instagram accounts. It has been done on try and error. Now I want to be able to do more and definitely better.

Thank you

Helena Abbo

Its an amazing course, i have learned a lot of new things that i never knew before and i am grateful for that. The application of the new technology and shifting from old to new digital era is inevitable and for anybody who will not migrate to the new era will not have a chance to do business or even succeed in their business or work. Thanks to you Aric and the entire team for this great journey. Salute and God bless.

i dont know if other courses are the same, but what really amazed me here that there was different ways of recieving information, either by videos with the instructor Aric , reading articles, quick quizes, required and optional assignments, making different ways of learning make the learning path not boring and that was enjoyment for me, its not just videos and videos , its mixed ways of learning thats what i loved it

Thanks a lot to Professor and all his team who worked on this course. Before I have enrolled I had no clue about Marketing.. Thanks to a great way of delivering knowledge and experience now I have a clear understanding of basic things (foundation of four Ps) what marketing is and why we need this knowledge in modern world and current circumstances... One more time thanks a lot and hope for further interaction.

Mr. Aric provided so much insight and great real life examples about how digital marketing is truly changing the landscape right now and how it will impact our future lives as well. I'm an Electrical Engineering graduate, but I just am interested in learning new things that I'm interested in, and this Digital Marketing course was the perfect introduction for me. The teacher seems amazing as well, so that's a bonus!

I learned about Four P's back in my O-levels and those Four P's were outdated ones because of the digitization in the world. The course has enabled me to upgrade my knowledge about Four P's by analyzing the examples of well-known companies. Professor Aric's teaching style is way more than excellent as he demonstrated all the concepts in a clear and concise way. Looking forward to learn more from Coursera courses.

A really great course. I learned a lot and the course was logically structured. The scope was large, but not too much. I thought it was very good that you had to write practical exercises and essays. This definitely deepens the knowledge better than "just" quiz questions. The way the professor presented was very easy to understand and you could listen really very well. Interesting course! Thank you. 5 / 5 stars!

I really loved the course. It was so useful as at same time I was changing my website and re-doing my blog. Shame i missed timing and couldn't submit my assignments.As english is not my first language it would took some time for me to write on the basis I was taught. Anyways I've done a much better job in portuguese in my blog. I would like to submit an english version of what I've been writing after the course.

Marketing in a Digital World is a well-organized, easy to understand course. This is also more of an assignments-based course, rather than just a quizzes course. Mostly quizzes just feels like you are memorizing information and spitting it back out. Whereas, the assignments given help students think analytically about lessons learned. Aric is also a great professor! He speaks clearly and his lessons make sense.

Maybe it needs, but just maybe, rearranging of examples for the brands product/promotion/placement/price. And peer grade assignments are not attractive to be completed, at least for me. Professor is awesome, you can see that he really put an effort to make the course, he updated the course as well! I have learned a lot of new stuff, made me explore further for every subject, and some things wore eye-opening!

Excellent course, with very interesting topics, contemporary examples and case studies, and a really good way of structuring the information. Prof. Rindfleisch is a highly intelligent person, who is able to present even the most complicated matters in an understandable and practical way. Inspiring and very useful for my job and as a general source of knowledge focused on digital marketing. Highly recommended!

Great Course, Great Content and Great Teacher.

I really liked every minute i spent on this course. Learned a lot and highly recommended for a Working professional, As it only takes few hours a week. I happen to complete some modules in 2 days time, with easy and intuitive learning method of Prof. Aric

For Prof Aric : I love to meet you in person some day, and would like to congratulate you for this great course

I benefited a lot from this course, it was the most wonderful to me, I did not have a broad idea about digital marketing, now I have enough information to study and promote a product and choose the price and location style according to the strategies and tools I studied.

Thanks to the University of Illinois for accepting me in this course. I wish you all the best and best progress.

Thank you from the depths

The course was nicely organized. All the concepts were very well explained and there was a variety of assignments and exercises that kept me focused and motivated. Moreover, for each week we had to work on case studies, which gave us the possibility to critically think about the knowledge acquired.

The professor explained every concept in a very clear - and, sometimes, fun - way.

Thank you very much!

The course was really amazing and i was able to understand each and every word of it. Professor Aric Rindfleisch made it a clear cut way to understand the course in every bits and pieces. The assignments i did was very challenging and appealing. I liked the way of grading the assignments by reviewing our fellow mates assignment. It is a way more approaching. I look forward to learn more with COURSERA

It was my first course regarding digital marketing and I was very impresssed the way of trainor which took me deep drive into this subject with interesting examples , videos. I was hesitating if this course updated based on 2020. Since then The trainor talked about coronavirus (our strugle nowadays) I got pretty sure that I'm on the right course. I strongly suggest everybody to enhance their vision.

This is one of the most excellent courses I have ever enrolled online. I really appreciate the way all the concept has being explained and the examples provided makes it much more easier to grasp all the concept. The assignments are also insightful and I had the opportunity to work with several peers and was able to exchange our views and ideas which makes it even more interesting and interactive.

This is an absolutely essential and wonderful course for people who need to brush up their marketing concepts and apply them in real-world case studies in the digital world. The way the course instructor taught the course made me so much keen towards applying to Gies Business School in the future. The peer-graded concept of marking case study allowed people to constructively learn from each other.

I am very satisfied with the experience I have had in this course on Marketing in a digital world. I have learned new things that I did not know and now I understand better the marketing actions that companies currently carry out. The course is very well designed, the classes are very well explained and the assigned tasks guarantee the understanding of each module by each student. I recommend it.