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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
16,964 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

SN

Jun 27, 2020

This is my first course in Coursera and I loved it explicitly. Professor was kind, I loved his way of delivering lectures.Easy explanation and numbers of examples help me understand better.

Thanks.

MS

May 27, 2020

This is very helpful in making me learning about marketing in digital world. This is also going to be helpful for me in future. And as well the certificate of this will be beneficial for me in future.

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1951 - 1975 of 5,340 Reviews for Marketing in a Digital World

By VEERESH S

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Jun 5, 2020

Its nice course for the beginners to start their career in Digital Marketing.

By Max F

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Mar 6, 2018

Generally, the lectures are really interesting, and the format is convenient.

By H. M B Y

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Dec 14, 2017

It is a great course. Specially those who have some interest about marketing.

By Bilyana H

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Aug 28, 2017

I really enjoyed the course, it was very interesting and useful at same time.

By Mallisetty V P

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Oct 19, 2016

Course is desigend well with intersting industry examples.Thank You Coursera

By Sandeep G

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Sep 12, 2016

Excellent course to learn and understand basic concepts of digital marketing

By K.N T

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Aug 1, 2016

Very useful course, interesting enough to let me continue My Specializations!

By Karla V

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Jun 26, 2016

Great course. I'm a fashion designer and this course has been really helpful.

By Anita K

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Dec 1, 2015

I really liked this course. I am glad I chose this as my first online course.

By Javier B A

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Nov 4, 2015

It is an excellent course in all senses:content and methodology,

Great teacher

By Liselle M

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Oct 6, 2021

Really informative course. It exposed me to new aspects of digital marketing

By Abhijit H

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Mar 7, 2021

Very informative course. The lectures had detailed explanations. Wonderful!!

By HAMZA A

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Dec 30, 2020

The instructor was great,also the concept was wonderful.Thank you very much.

By Mert K

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Nov 12, 2020

Very succesful and enjoyable course from a great tutor! Thank you very much.

By Vivien Z

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Oct 6, 2020

Very good course, i learn a lot of marketing knowledge! Thank you professor!

By mubasher a

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Sep 25, 2020

Its very good course to refresh you marketing and digital marketing concepts

By Ljubisa C

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Jun 3, 2020

I really enjoyed this class. I learnt a lot and i really loved the approach.

By akhil s

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May 21, 2020

Got to learn so much about the 4 P of marketing and such a wonderfull course

By SAUMYASHREE S

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May 16, 2020

It is unique course , and is updated in 2020 which makes it relevant as well

By JAYASHREE J N

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May 5, 2020

This course lets you more about the things around you in the marketing world

By Marri Y

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Jul 3, 2019

it is very useful and helped me to enhance my skills in digital marketing...

By Pratistha S

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Apr 10, 2018

This course gave me a good understanding of how the 4P's work in a digital s

By Mauricio P

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Apr 12, 2017

Great learnings!! Definitely helpful and eye opening. Going for the 2nd one!

By huda t a

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Apr 9, 2023

Efficient course and meets the expectation of a great educational platform.

By Renuka K

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Nov 9, 2021

Very well structured. Pushes us to do plenty of new stuff, for assignments.