After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix.
Marketing Mix Implementation Capstone
Marketing Mix Implementation Capstone
This course is part of Marketing Mix Implementation Specialization
Instructor: Ramon Diaz-Bernardo
7,182 already enrolled
Included with 
Gain insight into a topic and learn the fundamentals.
4.6
(102 reviews)
Intermediate level
Recommended experience
19 hours to complete
3 weeks at 6 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Equip learners with valuable skills in brand and product management, enhancing their ability to tackle real-world marketing challenges effectively.
Enhance learners' proficiency in pricing strategy and its relevance in a real-world business scenario.
Gain valuable insights into channel management practices and their significance, particularly for innovative companies like Tesla.
Demonstrate proficiency in integrated marketing decision-making and critically assess the marketing mix strategies.
Skills you'll gain
Details to know
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Assessments
4 assignments
Taught in English
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This course is part of the Marketing Mix Implementation Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 5 modules in this course
In this module you will be introduced to the Tesla Motor's through a case study. This will form the basis of this capstone, along with other information about the company. You will also find information about what will be required of you in each of the modules. In this particular case we are going to talk about the launch of the new model X, so we have to go back to 2014, when this case was written and take into consideration everything we have seen in the specialization. At the end of each week (excluding week 1) you will have a quiz, where you will be able to apply the theory learned during this specialization regarding the Model S, the model already in the market. Also week's 2 through 5, you will need to complete a peer graded assignment regarding the new Model X. In addition to this a final peer graded final presentation will need to be prepared at the end of Week 5 - here you will have to take decisions as marketing director of tesla and support these.
What's included
1 video3 readings2 discussion prompts
In this module you will apply the theory you have learned from the Brand and Product Management course to the Tesla Motors case study. After an introduction to the module from the professor, we recommend that you review some of the key lectures from the Brand and Product Management course. Finally, you will be able to check your understanding of the current situation in a practice quiz and make decisions about the Model X in the peer graded assignment.
What's included
6 videos3 readings1 assignment1 peer review1 discussion prompt
In this module you will apply the theory you have learned from the pricing strategy course to the Tesla Motors case study. The structure of this module will be similar to that of the previous week, with a practice quiz and peer graded assignment making up the assessments.
What's included
5 videos3 readings1 assignment1 peer review
By this time you have probably realized that Tesla Motor's channel management is unlike those of regular automobile manufacturers. In this week, you will study more closely Tesla's distribution strategy and think about how whether it is suitable for the launch of Model X. As before, you will firstly analyze the current situation of Model S and then move on to making channel management decisions for Model X.
What's included
4 videos6 readings1 assignment1 peer review
During the final week of this capstone project you will consider the intergrated marketing decisions of Tesla and its new Model X. In this week, in addition to the regular assessments, you will also be required to prepare a final presentation - this will be structured around the Marketing Mix and will include new decisions that you will need to make about the Model X.
What's included
7 videos2 readings1 assignment2 peer reviews
Instructor
Instructor ratings
4.7 (18 ratings)Offered by
Recommended if you're interested in Marketing
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KP
5
Reviewed on Nov 20, 2021
Excellent course.
AA
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Reviewed on Feb 7, 2017
Excellent class. Well laid out and very practical.
DV
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Reviewed on May 19, 2019
Thanks for the amazing opportunity, IE team! It was honor to me!
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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